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Thriving Without PPC

Passionate about growing your business without PPC.

By investing in organic search, you can appear in competitive searches without paying per click.

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Smart Digital Solutions

Think long-term, not short-term

In the crazy landscape of digital marketing, Pay-Per-Click (PPC) advertising seems to take centre stage, but after working on hundreds of campaigns, we’ve seen time and time again how organic search always wins. 

Vanilla Circus’s strategy emphasises an unwavering commitment to organic growth and innovation. Instead of allocating resources to PPC campaigns, our agency has invested in cultivating an understanding of search engine algorithms, content optimisation, and social dynamics. 

Through data analysis, research, strategic planning, and relentless experimentation, we’ve unlocked the secret to harnessing the power of free traffic from Google, saving every one of our clients thousands in advertising spend every month.

veronica tribolati
veronica tribolati
13/12/2022
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
Tobiasku France
Tobiasku France
13/12/2022
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Rachel Derby
Rachel Derby
03/10/2022
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
Raj Patel
Raj Patel
29/09/2022
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
Victoria M
Victoria M
28/09/2022
We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
Stuart Patterson
Stuart Patterson
28/09/2022
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
Rosa Bennings
Rosa Bennings
20/05/2022
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
12/03/2021
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
15/02/2021
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
Full Service Marketing

SEO vs PPC

Nestled in the serene corners of Surrey, our digital marketing agency has carved a niche for itself over the years. By choosing not to embrace PPC and defying convention, we’ve taken a harder route to success, but one that’s more sustainable.

We’ve shown client after client that they can achieve exceptional results without relying on PPC by leveraging alternative routes to drive traffic, engagement, and conversions, such as organic search, social media, and content marketing. 

PPC might offer instant gratification, where you can see immediate traffic, clicks, views, and visibility, but it’s ineffective in the long term.

For example, when your adverts are off, no one knows who you are. By eschewing the short-term gains of PPC and favouring the long-term sustainability of SEO, we’ve been able to build robust digital ecosystems that don’t rely on paid advertising to stay alive.

We've offered PPC before

We’re not adverse to PPC; we just don’t offer it in our digital marketing package because our focus is primarily on free traffic. We’ve come to our conclusion through data. We look after hundreds of websites, all running PPC campaigns monthly. We can see that these campaigns convert, but nowhere near the levels of organic search. 

PPC can work alongside SEO in cases where we’re waiting for results to come in. Rankings do not happen overnight, so while we’re doing the hard work behind the scenes to make it happen, PPC can run on the front end to attract new customers. 

If you’re unsure about PPC, we’re happy to consult and direct your campaigns to ensure they align with your current digital marketing strategy.

We just won’t manage and run it for you. Instead, we can recommend one of our partners to help you run successful campaigns and ensure you’re executing them correctly.

There are other ways to amplify your digital footprint

We’re content marketers, which means we get your business noticed on every platform available.

Every month we leverage the pervasive reach and influence of social platforms and Google through engaging content and targeted free advertising.

By tapping into these free traffic channels, we’ve unlocked a treasure trove of opportunities for brand exposure, lead generation and customer engagement. 

Explore other digital marketing services:

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