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Email Marketing Service

Stand out in the inbox with your email campaigns.

Ensure your email marketing strategy is always ten steps ahead.

small business problems that marketing can solve
We’re Passionate About Helping Businesses Transform

Everything you need to know about our email marketing service

Use email marketing to promote your business’s products or services and incentivise customer loyalty. Through regular, personalised email blasts, we can help your customers become aware of new products, discounts, and other services and keep them engaged.

Email marketing is also an opportunity to soft sell to your audience and educate your customers on your brand’s value. It helps keep them engaged between purchases and ensures you’re never too far away from their memory.

What platforms do we use?

We’re skilled across all platforms and have used several of them. However, when it comes to our favourite email marketing tools, we would definitely choose Klaviyo and Mailchimp. They allow for high-quality, customisable email templates, full platform integrations, and expansive segmentation, which is essential for successful email blasts. We commonly use Mailchimp the most, specifically for B2B clients.

Is email marketing worth it?

Research in 2023 claimed that email marketing delivered the highest return on investment compared to other forms of digital marketing, returning £38 on average for every £1 spent. In our experience, email marketing has successfully driven traffic and clicks to your website and got users to act and move quickly on specific events like open days, showrooms and more.

Can you help with email flows and automations?

We agree that certain emails require automation. However, there’s always a way to make them feel more personal. Setting automation and email flows for the welcome and thank you emails is often essential for your businesses and helps confirm to your customer that they’re booked in or that their order has been processed and received.

Can you segment audiences with email marketing?

Yes, we can, and we would advise to. Audience segmentation is a fundamental aspect of an effective email marketing strategy. It involves dividing your email lists into specific segments like demographics, past transaction behaviours, preferences, engagement levels, etc. By segmenting your audience, we can better tailor content and messaging to them to resonate with each group, creating a more personalised, targeted approach and improving your emails’ relevancy, resulting in fewer unsubscribes. 

Who creates the copy for the emails?

Our team of incredible content creators and copywriters specialises in creating compelling elements and copy for email marketing campaigns. The number and choice of words we use are important, and we’re experts in creating captivating subject lines to boost open rates, persuasive body copy, and visually appealing graphics that encourage customers to take action. 

veronica tribolati
veronica tribolati
13/12/2022
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
Tobiasku France
Tobiasku France
13/12/2022
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Rachel Derby
Rachel Derby
03/10/2022
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
Raj Patel
Raj Patel
29/09/2022
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
Victoria M
Victoria M
28/09/2022
We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
Stuart Patterson
Stuart Patterson
28/09/2022
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
Rosa Bennings
Rosa Bennings
20/05/2022
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
12/03/2021
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
15/02/2021
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
Be Relevant Always

Avoid automation, AI and spammy emails

AI might save a lot of time, but it takes the thought, creativity and human away from connecting to your audience – and when there’s a sale on the line, it’s important to pay particular attention to your email marketing strategy.

One email might be the straw that breaks the camel’s back, leading to a customer unsubscribing from your list. Therefore, efforts must be made to give your audience a reason to stay engaged with your brand.

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