On-page SEO (also called on-site SEO) is the process of optimising the front and back-end components of your website pages, including content, code, site architecture and image optimisation, to help pages rank better in search engines.

Why isn’t publishing a page enough to rank?

Making a page live alone is not typically enough to achieve top rankings. On-page SEO improves the elements and signals that help search engines crawl and index the page, and helps users engage with the content more effectively.

What does Vanilla Circus optimise as part of on-page SEO?

On-page SEO includes text and HTML-based changes and improvements across page elements such as internal linking structure, title tags and metadata, and image and alt tag optimisation, alongside wider page content, code and architecture considerations.

How many on-page factors does Google consider?

Google considers more than 200 on-page factors when sorting and ranking content.

What is included in a basic on-page SEO checklist?

Examples include: placing keywords in the URL and page title; using headings in order; incorporating keywords naturally across body copy and headings; optimising images with titles, links and alt tags; completing metadata; adding internal links with informative anchor text; adding relevant external links; regularly crawling and auditing the site; defining site architecture; tracking keyword movement; and reviewing/editing page content.

Can on-page SEO improve rankings quickly?

The page describes the aim of achieving improved Google visibility quickly by implementing on-page SEO improvements across key page elements and signals.

Can you fix harmful or insufficient on-page SEO done previously?

Yes. The page explains that some sites have had on-page SEO that was not enough or has harmed performance, and Vanilla Circus may need to undo previous SEO before implementing improvements that work.

Do you rewrite content and remove duplicate content as part of on-page SEO?

Yes. The page states a significant amount of work can be devoted to rewriting website content, removing duplicate content, and creating new pages in a structure understood by search engines and users.

How do I get started with on-page SEO support?

You can contact Vanilla Circus to request a free site audit and discuss on-page SEO improvements.

Improve the SEO of Your Website

Free Website Audits

Discover the problems, identify the solution and improve the performance of your website.

Our free website audits help our clients make data-driven decisions that improve their strategy and results immediately

Research, Audit & Analysis

Improve Your Site Performance

SEO website audits are the process of examining a website’s performance to assess why it’s not ranking, falling off page one, or converting as well as it should.

They determine the level of your site’s optimisation, the quality of keywords and content, the number of backlinks, branding communication, and so much more.

More importantly, it will highlight where you’re going wrong to develop an improved strategy that helps you achieve your digital traffic and conversion goals.

On top of regular SEO audits, we also offer three other types of digital audits:

Competitive analysis audit: This audit tracks your competitors, what they offer, and how they perform to highlight their competitive strengths and edge.
SEO link audits: Auditing the links pointing to your website to evaluate potential issues and opportunities in your backlink profile.
Lead conversion optimisation: Analyses your website conversion issues and opportunities.

    
 
 
       Posted on Google  
   
   veronica tribolati 
 13/12/2022
 
 
  Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
  
 
      Posted on Google  
   
   Tobiasku France 
 13/12/2022
 
 
  We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
  
 
      Posted on Google  
   
   Rachel Derby 
 03/10/2022
 
 
  I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me.  I find him very trustworthy and reliable and am happy to have found him.
  
 
      Posted on Google  
   
   Raj Patel 
 29/09/2022
 
 
  Delight to work with.  They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
  
 
      Posted on Google  
   
   Victoria M 
 28/09/2022
 
 
  We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
  
 
      Posted on Google  
   
   Stuart Patterson 
 28/09/2022
 
 
  Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
  
 
      Posted on Google  
   
   Rosa Bennings 
 20/05/2022
 
 
  They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
  
 
      Posted on Google  
   
   Emma Norton 
 12/03/2021
 
 
  If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
  
 
      Posted on Google  
   
   Brenda Roberts 
 15/02/2021
 
 
  Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
  
 
  
  
 
 
   Google rating score: 4.5 of 5, based on 26 reviews

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Website audit checklist

Here’s a list of every factor our free website audits will determine:

Quality of your copy and content.
Your branding message and conversion funnel problems.
Website design, UX and site speed.
Quality of keywords, ranking problems and opportunities.
Your traffic, where it comes from and where it goes.
Level of duplicate, common or AI content.
Backlink profile, referring domains, trust and spam score.
Domain authority, page authority and trust flow.
Organic keywords and paid keywords.
Top SEO pages and low-performing pages.
Your video content and images, including optimisation, alt tags and schema.
Your metadata, title tags and overall optimisation.
How your website performs across all devices, including desktop, laptop, tablet and mobile.
Your conversion rate optimisation and how your website funnels and guide users to convert.
Site architecture and URL structure.
Internal and external linking optimisation.

Alongside this, we’ll recommend urgent, simple fixes as well as keyword suggestions, content plans and ideas and linking improvements.

Don't do it alone anymore

While you can use several online tools to assess your site’s performance and content, understanding the results and coming up with a strategy to tackle the problems is another factor altogether.

Trusting a leading digital marketing agency like us means we can perform an all-encompassing website audit that looks at your SEO, keywords, content, conversions, branding, social media, legalities and more.

From this free report, we’ll discuss the issues and our plan for correcting them, which we’ll break up into monthly work, or if you prefer, one-off optimisation projects. We’ll also discuss your end goals and put together a strategy that ensures you get where you need to be to thrive.

veronica tribolati

13/12/2022

Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.

Tobiasku France

We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!

Rachel Derby

03/10/2022

I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.

Raj Patel

29/09/2022

Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team

Victoria M

28/09/2022

We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.

Stuart Patterson

Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.

Rosa Bennings

20/05/2022

They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy

Emma Norton

12/03/2021

If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em

Brenda Roberts

15/02/2021

Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!