Affordable UK SEO Costs
We have developed two monthly bundled packages with the right code and content mix to achieve a high Google ranking and an enhanced conversion ratio.
In This Section
Affordable, effective and future proof
Prices & Packages
All our fixed-cost per-month packages are based on time, level of expertise and your specific search engine marketing needs.
We know that marketing represents a business expense that needs to show a healthy return.
- To estimate what you need to spend on getting to the top of Google, you need to work out what revenue you want to achieve. See how much do you need to spend.
When you buy a VC package, the price is fixed for 12 months,
- All packages are competitively priced for small businesses and sufficient to gain results with a healthy Return on Investment (ROI). We have inexpensive packages that suit companies of all sizes.
- Manage your bottom line: all digital marketing packages are inflation-proof until mid-2024 and offer clients real value for money and easy cash flow budgeting.
7 days notice
We do ask that all business clients commit to an initial 90 days. The short notice period is to keep both parties accountable and motivated.
All contracts have explicit exclusivity, discounted rates and confidentiality clauses.
Know exactly what to expect
Minimum Deliverables
When you have bought a package, we will list a minimum number of deliverables per month.
They are the minimum output you would receive so that your expectations match our output.
Choice of Packages
Over 500+ clients choose VC
Local Area package
- Dominate your local market
- Price: £1,932 per month
Monthly Breakdown
| Local SEO | Hours | Cost |
| Strategist | 1 | £140 |
| Technical Corrections | 1 | £80 |
| New Content Pages | 6 | £450 |
| Blogs | 2 | £130 |
| Upload Content, make Live | 8 | £400 |
| 10 Images | 8 | £64 |
| On page Optimisation | 4 | £300 |
| Backlinks | 1 | £100 |
| Zoom meeting | 1 | £98 |
| Reporting | 1 | £80 |
| Analysis | 1 | £90 |
| Total | 34 | £1932 |
Fast 6 month growth plan
- Specialist SME Package
- Price: £3,298 per month
Monthly Breakdown
| Six month Plan | Hours | Cost |
| Strategist | 2 | £280 |
| Technical Optmisation | 2 | £160 |
| New Content Pages | 6 | £450 |
| Blogs | 4 | £260 |
| Design/Upload Content | 10 | £500 |
| 10 Images | 10 | £80 |
| On page Optimisation | 4 | £300 |
| Backlinks | 4 | £500 |
| Zoom meeting | 1 | £98 |
| Reporting | 1 | £80 |
| Analysis | 1 | £90 |
| Total | 45 |
Competitive prices
With Vanilla Circus as a partner, any business can compete with any size of competitor. Search marketing allows for a level playing field.
- Fixed monthly content-driven charges are set in stone for the entire financial year. New clients starting with Vanilla Circus have a 12 month price lock to be able to manage their marketing expenditure.
- Prices do not include VAT.
- Retainer prices are broken down into hours for clarity.
- We price-check against our competitor’s average costs every three months to ensure our service bundles are competitively priced and not expensive.
- Contract package costs help to reduce client spend and overhead as we can discount hourly rates.
- Want to use an online calculator for a custom price?
- Help and Advice on prices.
“I have received widely different quotations from other search companies all with prices that start at £150 and stop at en eye-watering £18340! How much is being #1 worth to my business.” Simon
Can you tell me how much I need to spend?
Clients stay for years
- Small business clients stay for an average of 2.7 years
- Based in Wimbledon, London, with another office in Guildford.
- Over 100 years of experience.
- A team of six experienced digital marketers, writers, web designers
- Skills include content writing, code, premium web design and web development
- We understand small businesses and need no management.
- We believe our fees offer value for money. This is proven by our clients ROIs.
Topics we could cover on our call
- What will make our telephone call worthwhile?
- What prompted you to explore Google’s organic traffic for your small business?
- Have you ever used an Google ranking service like ours before? If so, what happened?
- What would you like to see improved?
- What business problem are you trying to solve?
- What’s your approximate budget?
- What goals are you working towards this quarter? This year?
- What would that look like if you could snap your fingers and have the perfect solution for your business?
FAQs
Popular questions and answers about the costs involved in appearing #1 on Google
We understand that the packages priced above are not for everyone.
We have created a price list of every digital marketing service we offer and an individual price and timescale for each. This is so that regardless of your budget SEO is affordable.
We also offer pay-as-you-go services where clients can order, for example, 5 pages of content, 10 blogs, half a dozen backlinks or simply several hours of a consultant’s time to answer a complicated query or question on why a site is not well received by Google.
If you are looking for the very cheapest SEO packages and prices, then we are not the company for you.
We offer several cheapish small business start-up SEO packages and some introductory SEO packages.
However, our team has a combined experience of over a hundred years, and several of our consultants have been working within the UK SEO industry for nearly 20 years. That level of expertise comes with a cost. For cut-price SEO click here.
We also have a very good track record showing our expertise. That being said, there are several cheap SEO companies which offer very good value-for-money packages.
However, as you’d expect for the money, they are very basic and unlikely to deliver the results you are looking for.
The honest answer is that you don’t. It is a little bit like advertising.
If we had a pound for every client who said we’d love to try SEO and if you can guarantee the results, then we will spend as much as it takes.
“If potential customers search for your services and products on Google, you will likely attract that business if you appear above your competition in a Google search.”
If the company is established and offers case studies and examples of successful work and work with companies similar to yours in size and/or in the same industry, they may be worth considering buying from.
Other considerations to include are:
- How long the business has been established?
- Are they a limited company do they have a registered office
- Do they work from home today or do they have a physical office?
- Are they prompt at answering the telephone and email?
- Have they answered every SEO question you have in sufficient detail?
The ROI formula is (profit minus cost) / SEO cost.
- Businesses that can factor in lifetime loyalty (doctors, dentists, accountants) and ROI of 3000%+ See here.
- In other businesses where returning customers is 25 %, then an appropriate ROI would be 120%.
We have seen many websites and digital marketing agencies discussing an ROI of 500%. This means that for every pound you spend on SEO, you should see a return of £1. This is rubbish.
The reality can be very different. Unlike PPC, SEO is much harder to quantify. This is because when you turn Google or Facebook ads off, any paid search traffic immediately dries up.
SEO is an investment in your website, not simply a pay-per-lead model.
Whereas all Vanilla Circus’ SEO packages come with content creation. So that even if you stop your SEO today, your website would have more pages, blogs, and backlinks than it did previously. So all this residual work has a value. But of course, how much is that worth?
A better way of looking at SEO and the way that you won’t hear any SEO companies talk about is the cost of acquisition. The cost of acquisition is the price your company has paid to secure a new client, a new piece of business, or a sale.
Simple example: you pay Vanilla Circus £1000 a month for SEO. At the end of the month your website has generated 10 new clients. The cost of acquisition is £100 per client.
Suppose that client is spending thousand pounds, then fantastic. We have an ROI of 1000%.
Alternative If a client is spending £50, we have a £500 loss. As a small business owner, you must decide on the value of either a new customer or the profit in a new sale.
An appropriate ROI for SEO can only be measured over a longer period, i.e. 1-2 years. Here we would hope to see businesses that can factor in lifetime loyalty (doctors, dentists, accountants) and ROI of 3000%+ See here.
For other businesses where the re-order rate for returning customers is 25 %, an appropriate ROI would be 120%.
Things to consider are customer lifetime values and calls and all of the physical SEO service elements that remain, i.e. content, blogs, backlinks, and images your website now has, which it didn’t have before. This is a tough question to answer.
When buying SEO on a budget is very understandable to go for the super-cheapest package.
Unfortunately, the saying buy cheap buy twice can apply. We want our search engine optimisation to be valuable to your marketing.
Imagine you are hoping to increase your turnover by 20%.
Can you realistically expect a £99 per month low-cost SEO package to deliver what, even for the very smallest business, +20% is going to equate to more than £15,000+.
Put a different way, Vanilla Circus will quite happily give you £99 a month if you are going to deliver £15,000 worth of revenue to us.
Yes we do
Local SEO or geo targeted SEO is not super-expensive and reprents one of the quickest ways to begin seeing results for your money.
We understand that the packages priced above are not for everyone.
We have created a price list of every digital marketing service we offer and an individual price and timescale for each.
We also offer a pay-as-you-go service where clients can order, for example, 5 pages of content, 10 blogs, half a dozen backlinks or simply several hours of a consultant’s time to answer a complicated Google/website query or question.
If you are looking for the cheapest, basic search engine optimisation, then we are not the company for you.
Our brand of Google Marketing encompasses planning, strategy, research, web design, marketing and content and optmisation.
Our team has a combined experience of over a hundred years, and several of our consultants have been working within the UK SEO industry for nearly 20 years. That level of expertise comes with a cost. For cut-price SEO click here.
We also have a very good track record showing our expertise. That being said, there are several cheap SEO companies which offer very good value-for-money packages.
However, as you’d expect for the money, they are very basic and unlikely to deliver the results you are looking for.
The honest answer is that you don’t. It is a little bit like advertising.
If we had a pound for every client who said we’d love to try SEO and if you can guarantee the results, then we will spend as much as it takes.
“If potential customers search for your services and products on Google, you will likely attract that business if you appear above your competition in a Google search.”
If the company is established and offers case studies and examples of successful work and work with companies similar to yours in size and/or in the same industry, they may be worth considering buying from.
Other considerations to include are:
- How long the business has been established?
- Are they a limited company do they have a registered office
- Do they work from home today or do they have a physical office?
- Are they prompt at answering the telephone and email?
- Have they answered every SEO question you have in sufficient detail?
The ROI formula is (profit minus cost) / SEO cost.
- Businesses that can factor in lifetime loyalty (doctors, dentists, accountants) and ROI of 3000%+. See what is good SEO worth.
- In other businesses where returning customers is 25 %, then an appropriate ROI would be 120%.
We have seen many websites and digital marketing agencies discussing an ROI of 500%. This means that for every pound you spend on SEO, you should see a return of £1. This is rubbish.
The reality can be very different. Unlike PPC, SEO is much harder to quantify. This is because when you turn Google or Facebook ads off, any paid search traffic immediately dries up.
All marketing is an investment in your website, not simply a pay-per-lead model like a Google or Facebook ad.
Whereas all Vanilla Circus’ SEO packages come with content creation. So that even if you stop your SEO today, your website would have more pages, blogs, and backlinks than it did previously. So all this residual work has a value. But of course, how much is that worth?
A better way of looking at SEO and the way that you won’t hear any SEO companies talk about is the cost of acquisition. The cost of acquisition is the price your company has paid to secure a new client, a new piece of business, or a sale.
Simple example: you pay Vanilla Circus £1000 a month for SEO. At the end of the month your website has generated 10 new clients. The cost of acquisition is £100 per client.
Suppose that client is spending thousand pounds, then fantastic. We have an ROI of 1000%.
Alternative If a client is spending £50, we have a £500 loss. As a small business owner, you must decide on the value of either a new customer or the profit in a new sale.
An appropriate ROI for SEO can only be measured over a longer period, i.e. 1-2 years. Here we would hope to see businesses that can factor in lifetime loyalty (doctors, dentists, accountants) and ROI of 3000%+ See here.
For other businesses where the re-order rate for returning customers is 25 %, an appropriate ROI would be 120%.
Things to consider are customer lifetime values and calls and all of the physical SEO service elements that remain, i.e. content, blogs, backlinks, and images your website now has, which it didn’t have before. This is a tough question to answer.
When buying SEO on a budget is very understandable to go for the super-cheapest package.
Unfortunately, the saying buy cheap buy twice can apply. We want our search engine optimisation to be valuable to your marketing.
Imagine you are hoping to increase your turnover by 20%.
Can you realistically expect a £99 per month low-cost SEO package to deliver what, even for the very smallest business, +20% is going to equate to more than £15,000+.
Put a different way, Vanilla Circus will quite happily give you £99 a month if you are going to deliver £15,000 worth of revenue to us.
Yes we do
Connecting with a local audience or geo-targeted SEO is not super-expensive and represents one of the quickest ways to begin seeing results for your money.
