All our fixed-cost per-month packages are based on time, level of expertise and your specific search engine marketing needs.  They include SEO to gain sales from local and national audiences.

We know that marketing represents a business expense that needs to show a healthy return.

If you are looking for the very cheapest SEO packages and prices, then we are not the company for you.

We offer several cheapish small business start-up SEO packages and some introductory SEO packages.

However, our team has over a hundred years of combined experience, and several of our consultants have been working within the UK SEO industry for nearly 20 years. That level of expertise comes with a cost. 

We ask that all Surrey business clients commit to an initial 90 days. The short notice period keeps both parties accountable and motivated. All contracts have explicit exclusivity, discounted rates, and confidentiality clauses. 

1. What will make our telephone call worthwhile?
2. What prompted you to explore Google’s organic traffic for your small business?
3. Have you ever used an Google ranking service like ours before? If so, what happened?
4. What would you like to see improved?
5. What business problem are you trying to solve?
6. What’s your approximate budget?
7. What goals are you working towards this quarter? This year?
8. What would that look like if you could snap your fingers and have the perfect solution for your business?

When buying SEO on a budget, it is very understandable to go for the super-cheapest package.

Unfortunately, the saying buy cheap, buy twice can apply. We want our search engine optimisation to be valuable to your marketing.

Imagine you are hoping to increase your turnover by 20%.

Can you realistically expect a £99 per month low-cost SEO package to deliver +20 %, which, even for the very smallest business, will equate to more than £15,000+?

In other words, Vanilla Circus will quite happily give you £99 a month if you deliver £15,000 worth of revenue to us.

• To estimate what you need to spend on getting to the top of Google, you need to work out what revenue you want to achieve. 
• Fixed monthly content-driven charges are set in stone for the entire financial year. New clients starting with Vanilla Circus have a 12-month price lock to be able to manage their marketing expenditure.
• Prices do not include VAT.
• Retainer prices are broken down into hours for clarity.
• We price-check against our competitor’s average costs every three months to ensure our service bundles are competitively priced and not expensive.
• Contract package costs help to reduce client spending and overhead as we can discount hourly rates.

SEO is an investment in your website, not simply a pay-per-lead model.

All Vanilla Circus SEO packages come with content creation. So, even if you stop your SEO today, your website will have more pages, blogs, and backlinks than it did previously. So, all this residual work has a value. But of course, how much is that worth?

A better way of looking at SEO, and one that you won’t hear any SEO companies discuss, is the cost of acquisition. The cost of acquisition is the price your company has paid to secure a new client, a new piece of business, or a sale.

A simple example: You pay Vanilla Circus £1,000 monthly for SEO. At the end of the month, your website has generated 10 new clients, so the cost of acquisition is £100 per client. If a client is spending a thousand pounds, then that is fantastic. We have an ROI of 1000%.

An appropriate ROI for SEO can only be measured over a longer period, i.e., 1-2 years. Here, we would hope to see businesses that can factor in lifetime loyalty (doctors, dentists, accountants) and an ROI of 3000%+. 

For other businesses where the re-order rate for returning customers is 25%, an appropriate ROI would be 120%.

Things to consider are customer lifetime values and calls and all of the physical SEO service elements that remain, i.e. content, blogs, backlinks, and images your website now has, which it didn’t have before.