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Sophisticated Digital Storytelling

Content Marketing Services

Experienced copywriters with 30 years experience.

Exceptional content marketing services and brand stories that deliver positive impacts and relationships.

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Indirect Selling

Aspects of our content marketing service

As digital marketing experts in Surrey, we know that a good content marketing strategy is crucial to SEO and organic success. Content marketing can help businesses amplify brand awareness, establish thought leadership, drive traffic, and boost revenue.

Vanilla Circus is a content king, and we know just how powerful content can attract and convert users into customers. Our monthly digital marketing packages include extensive content creation that supports you digitally and can also help you offline. 

Short and long-term content strategies

We don’t just create content for the sake of content. Understanding the needs, preferences and behaviours of your target audience is essential for creating content that resonates with them and is on brand for you. Our audience insights and research help us to put together content that addresses customer pain points, interests and challenges so we’re always closest to the money and a sale.

Content creation

Producing various kinds of content such as articles, blog posts, videos, infographics, podcasts, e-books, case studies, social media posts, PDFs and more. We can create many diverse marketing materials that help support your efforts across the business.

Ensuring content is picked up by search engines

If you’ve read enough about us, you’ll know that we’re SEO-focused. SEO is the main referrer of traffic for all of our clients, so our efforts are often focused on it the most. The content we write and create is perfectly optimised for search engines to improve its visibility and rankings. For example, some clients have at least 20 new pages and posts going live every month and 20 new ranking opportunities that increase their traffic by the thousands each time.

Content marketing and distribution

Our content can only go so far organically, and once we’ve got Google traffic covered, we look to other platforms to expand your reach, whether it’s to new or existing customer bases. Once we create the content, we’ll distribute it through the appropriate channels to maximise your reach, like social media, email marketing or even guest posting on other websites.

Boosting engagement and interactions

Audience engagement and interaction are essential for the content to go further. We’ll respond to comments, initiate discussions, conduct polls and surveys and encourage user-generated content as much as possible to drive engagement levels through the roof.

Content analysis

Most websites we work with already have content or blogs, and to never waste your time, we’ll ensure they’re optimised and in a perfect position to be picked up by search engines. In addition, every month, we’ll measure the performance of our content marketing efforts using key metrics like conversion rates, leads, engagement rates, traffic, and more.

veronica tribolati
veronica tribolati
13/12/2022
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
Tobiasku France
Tobiasku France
13/12/2022
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Rachel Derby
Rachel Derby
03/10/2022
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
Raj Patel
Raj Patel
29/09/2022
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
Victoria M
Victoria M
28/09/2022
We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
Stuart Patterson
Stuart Patterson
28/09/2022
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
Rosa Bennings
Rosa Bennings
20/05/2022
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
12/03/2021
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
15/02/2021
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
Inspire, Entertain and Grow

Content Marketing Services

Content marketing is an area of marketing that focuses on building relationships and providing value to your audience rather than directly marketing and promoting products or services.

Content marketing is a long-term strategic approach that creates and distributes valuable, relevant, and consistent copy to attract and retain clearly defined audiences. The ultimate goal is to drive profitable customer action.

Explore our most used content marketing services below:

Copywriting

Regardless of the type of your business or the industry you operate in, you’ll need to communicate with your customers with written words – and our professional, experienced team of copywriters can produce copy for any industry and any website, including important documentation like press releases, media packs and more. Explore copywriting services.

Blogs

Useful and relevant content and articles for your target audience. Our content creation team researches, writes and promotes blogs they create monthly for our clients. Our blogs, as a result, are often mentioned and referenced by the likes of Yahoo News, Refinery29 and more.

Email Marketing

Forget spam emails; we run effective email campaigns sent to customers who are already interested in your brand, informing them of products, service information, and relevant information. Our email marketing team will create a strategy to help you make the most of your database – and even grow it. 

Social Media

Expect human-generated, well-written posts, videos, and graphics for your social media channels through organic posts only. We’ll research the content, create the posts, and schedule them so you never miss a day. Explore our social media services.

Outreach

The main part of our content marketing service is outreach, which focuses on and ensures your content is seen. Outreach generates links from authoritative websites, which in turn boosts your keyword rankings in Google. We target the right publications to generate links that power your SEO strategy.

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