Social Media Marketing
Insert your brand into ongoing conversations on channels like Twitter, Instagram & Facebook.
- Social media strategies
- Daily interactive posts
- Branded graphics and videos
- Informative and educational posts
Use social media marketing to interact with customers, build a brand, drive website traffic and increase sales.
How Social Media Marketing Is Changing
We do things a little differently
Social media marketing is everywhere in our connected world, and a business owner with growth and success on their mind, we don’t blame you for not wanting to be left behind.
Vanilla Circus is unlike any other digital marketing agency in Surrey. We specialise in organic or free traffic, so our clients never have to cover additional advertising expenses when working with us.
We’ll never ask you to boost a post or run an advert on Facebook, Instagram, X or TikTok because you won’t have to.
Knowing the purpose of social media in your customers’ lives is important for reaching users and getting them to engage. Social media might not revolutionise your business overnight, but it can help you build a brand, communicate your values, and show your expertise visually.
Our social media campaigns based on your products will position you firmly in the marketplace and help you stand out from your competitors. We’ll show customers everything they might not, from behind the scenes to prices, helping you appear as a leader in your space.
The purpose and role of social media marketing in our strategy is to reach users who aren’t Googling your service or product yet and to stay in touch with your customers to keep them loyal and engaged with offers and deals.
Through utilising the right social media platforms, we give your business and brand the platform it needs to thrive.
We’re human, which is one of our best skills.
Emotive marketing can increase sales by 23%, and on platforms where you can create a huge visual impact, using AI-generated content to act human is a huge error.
Our marketing experts and social media managers create audience profiles and graphics, videos, posts, and reels that speak to your target audience specifically. With a clear understanding of your business, service, team, and customer, we can deliver well-rounded social campaigns that are on-brand and make sense to the business.
For example, we never waste time on posts that would not result in a sale. Our marketing agency will promote your business for free but never give away free content.
How to do Social Media Marketing Effectively
We’re truly data-led
Hundreds, if not thousands, of digital marketing agencies will tell you they’re data-led. But are they really? While we offer social media marketing in our wider marketing packages, we never offer it as a stand-alone service. The data tells us it’s not enough to drive growth or sales (alone).
Part of our commitment to transparency is not guaranteeing our clients that social media will not revolutionise their business overnight. We know from past campaigns that social media has the potential to be the third-largest referrer of traffic, but views, likes, comments and shares are not sales. Users make little interactions with your business in their search for entertainment. Advertising to them is a shot in the dark.
For example, we recently tested this. Over the first 90 days of 2024, we recorded zero conversions from any social media user. However, conversions were in the thousands from organic search. The website’s conversion funnel was not the problem; it was the type of customer coming from social media. So, what does this mean?
Social media is an important signal. It shows you as an active and credible company and increases brand awareness within certain industries. However, it does not work alone and should not be your main focus when driving a business. You’ll want a 360-degree approach.
Social Media Graphic Examples
Browse some graphics we’ve created for social media below…
