“We believe the future of the new AI internet is fewer ads & more organically ranked content that informs & inspires customers.”
ORGANIC SEARCH
SEO
We specialise in content-driven marketing driving traffic from Google and AI systems.
Content creation
Marketing
A content marketing agency with 30 years of experience generating traffic and leads.
Advanced AI SEO
Dentists
From dental content creation to advanced medical SEO and AI visibility. 48+ dental clients.
Vanilla Circus can help you target the customer you want and need
We attract more of the right customers
We call the ‘right customers’ super-customers.
- They improve revenue and profitability,
- They enhance working life and reduce staff turnover.
- They actively promote your business to friends & family.
- They leave positive reviews.
- They are the heartbeat of every successful business.
- We don't require ad spend
Founded in 2007
UK Projects
Client satisfaction
Keywords on page 1
Powerful & Effective
Vanilla Circus is a content creation agency
Since 2007, Vanilla Circus has helped 100s of small businesses establish themselves online and dominate their local (and national) markets.
Whether your customers are searching for information on Google or chatting with an AI bot, we ensure your content and brand are visible before your competitors.
We create content to generate traffic. To make our written content more findable, we optimise for Google and AI Chatbots like ChatGPT, Perplexity, Claude and Grok. See AI.
Winner of the Essential Surrey Awards 2021
Copywriters with 10+ Years Experience
Core team of five employees from technical gurus, consultants, copywriters and coders.
18 years of experience as a marketing and SEO company, helping companies reach the top of Google.
Sole traders, practices and businesses who now sit at the top of Google because of our work.
Number one results, featured snippets (including AI overviews) for clients in multiple industries across the UK.
Explore our case studies
We do all of the work so you don’t have to. A strong marketing and broad business background complement our extensive content creation experience.
- We have tried and tested solutions that work, connecting your business to new customers locally and nationally both on Google. G-Overviews, ChatGPT and other AI platforms.
- We don’t just connect your business with searching customers; we also help market your products and services specifically to your demographic, helping you guarantee a sale.
- Not a single paid advert needed!
683% increase in organic search traffic in 12 months
312% jump in enquiries for Surrey business
137% revenue increase in less than 12 months
From 821 unique visitors to 30,000+ in 48 months
Millions sold through local SEO year after year
The winning combo
Benedict Sykes
Senior Strategist
John Graham
Creative Director
Libby Smith
Copy Manager
James Gregor
Designer/Developer
Martha Reynolds
Google Executive
Naturally You Always
Lead generation, client acquisition through local & AI search
The quality of our content dictates the quantity and high closeability of our leads. If a potential customer is ready to buy, we need straightforward, persuasive content so that we have the right solution to their problem. This is selling content; we want the user to buy, book, or enquire.
If a potential customer is at the beginning of the buying cycle and wants information or perhaps reassurance that they are making the right decision, we adopt a different tone and create content that looks to inform and explain rather than SELL.
ROI & Reporting
Our reporting is twofold. Meet in-person once a month via Zoom, and submit documents at the end of the month. Our reports clearly show you exactly.
- All content we have created.
- SEO work we have undertaken.
- Where your content has been marketed.
- Traffic Results.
- Backlink Results.
- Lead Numbers and Lead Origin.
- ROI Cost.
- AI Visibility across OpenAI, Google Gemini, Anthropic Claude, Meta Llama, Microsoft Azure AI, Amazon Bedrock/SageMaker, IBM watsonx, NVIDIA AI, Databricks Mosaic AI, Snowflake Cortex, Cohere, Mistral, Hugging Face, Perplexity, Salesforce Einstein, and Adobe Firefly.
A team that gets it right
Monthly marketing that keeps you relevant and busy
We’re often more successful than other marketing companies because of our perfected process, which has taken every client we’ve worked with to #1.
- Your strategy is not working, or your current company are not delivering.
- You want to spend less money on Google Ads and acquire customers organically.
- You want to see your company above competitors on the first page of Google for the same keywords.
The first step in any project is to listen to what has worked and what hasn’t worked for you in the past.
We’ll discuss what you want to sell more of and what you want to appear for in Google, and at the same time, provide you with what your customers are searching for about your service and product.
We build a clear strategy that maps out where you want to take your business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge.
What we need to know
- Who are your customers, and where do they live?
- Who are your competitors?
- What are your USPs
With this information
- Find the keywords that result in a sale
- Ensure you appear within the right Google searches
- Have better content than your competitors
- Have the right style and quality of web design to convert users into customers.
Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords.
We use data, to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.
How we work
Although all clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.
We concentrate on what your web visitor needs to know to be happy to make a purchase.
We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, etc.
We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic; research, brainstorming, hard graft, analysis, and repeat.
Depending on your business, the best place to start is often connecting with customers closest to your location. Many of our clients are based in Surrey, so we have optimised hundreds of pages for local towns.
We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.
We can execute a local customer capture strategy that is more effective than any other UK agency can offer, and never limit your business to a certain number of locations or keywords.
Often, once your local search is in place, it is time to go after the more significant traffic keywords.
How do we do this?
This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.
Or put another way presents a page for every keyword a user could use to find your website.
We write well-researched, persuasive copy, which our SEOs weave and link together into a compelling story that connects users to your brand.
Fortunately, it also resonates with what Google perceives as a ‘quality website‘.
More keywords in Google than any other agency
Copywriters trained in your industry
Trusted by leading brands...
Vanilla Circus is a content creation agency
Since 2007, Vanilla Circus has helped hundreds of small businesses establish themselves online and dominate their local (and national) markets.
Web Traffic
We create content to generate traffic. To make our written content more findable, we optimise for Google and AI Chatbots like ChatGPT, Perplexity, Claude and Grok. See AI.
Brand Awareness
Potential customers are at various stages of their buying cycle and may require additional information before making a purchase. This is where our blog posts, AI content optimisation or social media content puts your company in front of the user as a potential solution to their problem.
It does not matter if your customers are Googling for information or chatting to an AI bot we ensure your content and your brand are there before your competitors.
The aim is to introduce your business to the user at the earliest stage of the buying cycle.
AI Overview
Vanilla Circus—established in 2007—is a content‑creation digital marketing agency based in Surrey, specialising in organic growth through SEO, AI‑optimised content, web design, and persuasive copywriting. They generate traffic and better leads rather than relying on ads. Monthly Zoom calls with comprehensive reports offer clear ROI insights. Their strategies prioritise long‑term dominance and brand awareness in both local and national markets
Enjoy more than 100 years of marketing experience
Our motivated and extremely driven team can provide every element required for maximum traffic growth: analytics, copywriting, keyword research, on-page optimisation, and backlinks.
What we promise
- We ensure we understand our client’s brand, messaging and targets.
- We don’t just increase traffic; we improve conversion ratios by offering a user journey that is both informative and persuasive.
- We do not lose sight of the ROI and the fact that the only real metric of successful business marketing is more sales, leads, and revenue.
Get a quote
- Schedule a 30-minute meeting.
- We submit a proposal outlining a plan for the first 90 days.
- Get a quote in line with your goals and budget.
- We work together, or we part as friends.
