Your potential customers are busy people with high expectations. We’ll help you get ahead of their needs with a clear Google search strategy, creative execution and rock-solid technical SEO.

SEO and Google

Achieving real results

VC in a nutshell!

In a nutshell
We are the only specialist SEO company in the UK. We are experts in generating traffic from Google’s organic search listings.

We define results as “web traffic that generates new revenue.”

We offer the full range of services to achieve this, from code to content.

We are experienced in both local and nationwide SEO. We run both B2B and B2C campaigns. We are both creative and technical and offer contract and consultancy based services.

We believe we are very best at what we do.

Photo of Vanilla Circus working on SEO projects (London 2022)

We need the minimum amount of input from clients to deliver outstanding SEO results

Welcome to Vanilla Circus (Est 2009)

“Our agency takes the initiative and works with a client at the outset to understand their business goals and build their SEO strategy to match these goals.” Benedict

We align your website’s SEO to your Business Development Strategy. Our job is to assist with revenue growth gained through superior client acquisition and higher sales figures.

“Their approach is logical, measurable and original, very different from the typical digital marketing company offering.” Charles Whitely

VC logo AMP

Photo of Martha at Vanilla Circus


We are not just any SEO Company

We specialise in large-scale customer acquisition gained through Google’s organic search traffic. No advertising or award-winning social media insight. We are highly rated in our SEO/SEM industry and have been in business for over 13 years here in London SW19. Our team is made up of people who have a strong understanding of sales and marketing in a digital world.

Really caring about what we do makes us very good.

How do we do it?

There are two factors to take into account for successful SEO.  Findability and Conversion. The rest is noise.

1. Findability

Firstly, for an online sale can be made, we need our client’s websites to be found on Google. So optimising your content and code is part of what we call playing the Google game.

Secondly, it’s not about cheating or fooling Google. It is about optimising your content to make it completely understandable (and rankable) to Google and the user.

Thirdly, we want targeted traffic from an audience that fits your target market, not just anyone.

Findability has set tasks that you are probably familiar with from other local SEO companies. It includes Content creation and Page Optimisation, clever Markup Languages and, of course, Backlinks and other off-site signals. As Google seeks to better understand search queries this list grows and the complexity increases.

We see our brand of SEO as a hands-on responsible role where the client can input as much or as little as they have time for. Some clients only speak to VC once a year; the majority enjoy a monthly Zoom meeting to catch up and report.

A screenshot of google data studio users

On-Page SEO | Off-Page SEO

How and to what effect your agency uses these SEO elements defines either digital marketing success or failure on a case-by-case basis. Many London SEOs are too technical focuses or too blog orientated. Successful high Google page positioning is understanding that the user comes before keywords and content comes before code.

The reason the websites we work on outperform those of other digital agencies is our attention to detail, our creative ability, our coding combined with our 52 years SEO experience both local and international.

It is definitely a case of earning a #1 position.

There is more to it than you think. Google’s algorithms have always been a question of scoring highly for content, code, backlinks and other much-discussed factors.

These “other” leading factors represent ‘the magic ingredient’ of today’s current high rankings. Our company’s role is to discover what this looks like and how to best apply it to our client’s websites. It is exciting and very rewarding.

We partner with our clients in promoting, expanding and improving their digital presence.

Ranking highly on Google.

Photo of Rebecca

2. Conversion

Conversely, all the traffic in the world is just useless vanity unless users buy. So we are all about client acquisition through applying successful SEO services. The real winners within organic search or free traffic as opposed to paid-for search are the ones that put time into conversion generation. If your content is not answering a “buying” question or persuading a customer to buy then why is it here?

Watching users interact with your website in real-time can explicitly give us a real feel for how your website is being received.

In fact, documenting digital data give us an advantage. It would allow our SEO generating traffic work a much higher ROI. We would know which pages are converting better than others, which locations, which devices etc. We could see where is the revenue coming from and where are opportunities being missed. Our SEO would become laser targeted.

Other data can be used for keyword conversion, seeing which keywords are the real ‘winners’ when generating revenue and not just traffic.

Conversion optimisation can be seen as fine-tuning our SEO work on your website. It is the reward phase where everything comes together and results keep getting better.

Once we connect the website to Google’s traffic funnel, we can convert more users into customers.

  1. We rank client’s websites top in Google
  2. We professionally improve a client’s narrative
  3. The client’s website now persuades more users to buy/enquire online
  4. The client gains a new customer
  5. Repeat on a local and/or nationwide scale

Turning traffic into sales revenue. 

Studies show that websites that move their concentration away from traditional SEO and focus more on the user are four times more likely to rank in the top 3 in Google UK. We have the results to prove it. Ten things we know to be true/ (Reasons to trust our company’s data).

We’re not just an SEO company,

we’re a trusted part of your team.

Our USPs

Have been in business for over 13 years | All work is done in the UK | All employees are graduates | SEO research is undertaken all year round | We are involved at a strategic level, much higher than the average SEO company | We are creative and combine sales language and UI optimisation into our work | We work with hospitals, Accountants, Solicitors and Doctors amongst other organisations, many of which have won awards. | We love a challenge!

Alan Ferrier
Alan Ferrier
09:33 08 Apr 21
Working with Vanilla Circus has had such a great effect on our business, with turnover almost doubling thanks to our improved SEO content. Libby,... Martha and Ben are so friendly and great at keeping in contact to discuss how things are going and how we can improve.We get sent monthly reports that lay out all of the information in clear statistics and what exact work has gone into our site each month. Can’t recommend them enough!read more
Emma Norton
Emma Norton
09:24 12 Mar 21
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts... everything in plain English.After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month.We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors)Emread more
Andy Khan
Andy Khan
15:50 25 Feb 21
We had our new website built by Vanilla Circus last year.Over the past few months, we have slowly begun to see the results we've been hoping for.I... was very impressed with their content writing skills, everything seemed well researched.This takes a lot of pressure off of my marketing team and allows me to get back to doing what I do best.I’m so impressed by their work ethic of all the staff I’ve dealt with and even more so with the results they've produced!read more
See All Reviews

What we’re best at


VC is streamlined to produce work of a high calibre FAST. This is the internet, not radio advertising. We know that in your industry, there are literally 100s of competing websites. It is, therefore, essential that we present a more compelling case to Google to rank your business’s website #1. This is always about both quality and quantity of content/

VC generate 1000s of enquiries and sales for our clients every year. We have some of the best Google ranking position results in the UK.

See SEO Results.

Independent thinking

Minimal client input: VC work well without any client input. An example of this is our proofing policy. All content is sent to clients for proofing. If we do not hear back from the client within five working days, we publish the posts or pages and move on.

We know our clients are busy running their companies and dealing with many factors more important than SEO.

Clients are never nagged to create content, supply images, or to be more involved than their time allows.  We are here as a London based resource to help take the hassle out of having a website that is helping meet revenue targets. Call 020 8405 6418 for more information.

Ideas and Innovation

We are not just about SERPs and Google. SEO is just how we generate traffic. How we improve our client’s conversion ratios is not just from clever content or superior UI.

Vanilla Circus delivers exceptional marketing ideas for our clients. As a result, all clients can expect their team to become as knowledgeable about their products and services as a TCO or salesperson.

In our monthly meetings, clients are presented with ideas and new ways of selling or describing their products or services every month to help them convert more traffic into sales.

Often it is a case of wood for trees!


We have been in business for over 13 years. We are always here to take calls and answer emails from our clients. In addition, all clients are offered monthly Zoom catch up calls to help keep their SEO aligned with their business goals and targets.

We are always here. Clients enjoy immediate access to their team. Clients who phone more often invariable receive a better overall SEO result. 

Don’t hesitate to get in touch with us to schedule your introduction Zoom call. Contact VC.


VC have clear policies around client privacy.  All client information is kept private, and all results are kept confidential. This is especially important in companies that work in the same industry.

Vanilla Circus is well known for being both expert and reliable. We are party to a lot of client revenue and planning data that shows that clients respect our confidentiality and trustworthiness.

We are completely accountable for all your data and the success or failure of your SEO campaign. More.

Quality consistency

All of VC’s work is of high quality. We are all human and errors do occur. This is why all work we do from content creation to page optimisation or backlink building is checked over by three individuals before it is signed off as complete.

We are in the process of applying for a UKAS-accredited ISO 9001 in Information and communication.

Nominet award winnerBBC award winner

About our SEO Company: VC

Vanilla Circus Ltd is an extraordinarily dynamic and confident company that prides itself on delivering the very best SEO output for all clients. All five of our staff are engineers passionate about websites, language and organic search. More.

Our Founder

Mr Sykes founded VC in 2009 and has 22 years of marketing experience, with 14 years spent on digital projects, running both PPC and SEO campaigns. His team works well independently and is very experienced in handling diverse and varied projects in many industries. The team need minimal client management and is adept at suggesting new ideas and marketing concepts to clients.

Based in London since 2009

Vanilla Circus Ltd, based in Wimbledon, undertakes specialist digital marketing strategies for UK businesses with a focus predominantly on Google’s organic search traffic. VC is also an extensive online publisher with a network of websites generating traffic of 2,852,154 unique visitors pa (Sept 21).

VC engineers and employees have skill sets that range from content creation and marketing, backlink creation and outreach, on-page optimisation and web design/development. The company is headed by Mr Sykes, who is responsible for all client strategies and represents a client’s key contact. No piece of work is completed until it has been reviewed and signed off by Mr Sykes.

VC research SEO and stay up to date with new innovative techniques. We always have several projects running to develop our web spiders, search engine algorithms and auto content creation projects.

We are constantly involved with new ideas and concepts that look to improve our clients’ coding and content output and perfect our on-page optimisation in line with Google’s changing practices.

The team at VC works with several large companies like Captial Radio, Philips and Hertz, and SMEs. We also work with several hospitals, medical companies, dentists, tech companies and finance houses. Although our clients are UK based, we operate websites in France, Germany, Spain, China, Russia, Canada and the US.

VC specialise in organic traffic generation and advises companies like eBay, Tesco and Euroffice on the best strategies to increase traffic and conversions.


The forefront of SEO Techniques & Research

VC is at the forefront of SEO techniques and is often asked for our opinions on ‘SEO’ by the media, including the BBC, the Times and the Guardian, amongst a host of smaller established digital publishers.

White label SEO

VC is well-known in the UK as the go-to company when all else fails. We work with over 36 SEO agencies across the UK, US and Australia, offering consultancy and advanced backlinking strategies.

All work is highly confidential.

  1. VC is a member of Nominet /  Company Number 06914386 / VAT registration No 993 9636 48
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