Chat with us, powered by LiveChat

Our mission is to connect your website with new customers by ranking your content #1 in Google.

Most VC clients never look back

It's best to do one thing really, really well

Who we are.

  • ESTABLISHED: The original UK SEO Company (Est in 2007) based in Surrey.
  • EXPERIENCED: 166,400 hours of digital marketing experience.
  • SUCCESSFUL: £65,000,000 generated in client sales from Google’s organic traffic. 23,200 pages of content created.

Vanilla Circus is a boutique Search Marketing Company established in 2007 and based in Surrey. Made up of a team of six writers, coders and designers everyone have over 5 years experience and a relevant degree in there field.

Read More

Meet the team

Benedict Sykes is our Founder and is responsible for all things SEO at Vanilla Circus. He has over 17 years experience. More.

Libby Smith is our content manager and is responsible for all client content. She heads up a team of three copywriters and has over six years of experience. More.

John Graham is Vanilla Circus’ Creative Director and oversees all web design projects. He has over 25 years experience. More.

Our Results

How we can help


1. We listen to your SEO problems

  • You want to grow your revenue from Google’s free traffic
  • What you are doing is not working.
  • You want a coherent strategy so you know how to WIN.

Founded in 2007, we are the original SEO Company. We only work within Google’s organic search. We are specialist content writers and marketers.  

We can double and triple your organic search traffic from Google in between 6 -12 months.

2. We start With A plan

We build a clear strategy that maps out where you want to take your business and what needs to happen to get there. From this, we tailor a strategy we have developed over 17 years for you.

What we need to know

  • Who are your customers, and where do they live?
  • Who are your competitors?
  • What are your USPs

With this information

  • Find the keywords that result in a sale
  • Ensure you appear within the right Google searches
  • Have better content than your competitors
  • Have the right style and quality of web design to convert users into customers.


Get your SEO right.

3. We take responsibility

Our team undertake every aspect of the work required to maximise on Google's search traffic for your keywords. 

We use data, to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.

How we work

Although all clients are different, we have found that the best SEO strategies contain creative and engaging content plans. In essence, search engine optimization is content.

We concentrate on what your web visitor needs to know to be happy to make a purchase.

We primarily target transaction intent. These are keywords that are most likely to result in a lead or a sale, and they may include the words book, buy, near me, etc.

We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic; it's simply research, brainstorming, hard graft, analysis, and repeat.

Connect with Your Local Audience

Depending on your business, the best place to start is often connecting with customers closest to your business location. Many of our clients are based in Surrey, so we have optimised hundreds of pages for local towns.

We believe in the Closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.

We have 17 years of experience and can execute a local customer capture strategy that is more effective than any other UK agency can offer.

SEO business team employees

Connect with a Nationwide Audience

Often, once your local search is in place, it is time to go after the more significant traffic keywords.

How do we do this?

This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy. 

Or put another way presents a page for every keyword a user could use to find your website.

We write well-researched, persuasive copy, which our SEOs weave and link together into a compelling story that connects users to your brand.

Fortunately, it also resonates with what Google perceives as a 'quality website'.


We begin by creating a first Quater Plan

This is the work we plan to do in the first 90 days. It includes all the above aspects combined into a clear strategy targeting keywords. 

Although we begin with the easiest-to-reach keywords, we also optimise for the high-traffic volume keywords. If appropriate, location optimisation also plays an important part.

Quarterly plans include uploading new content we have created and uploading new images and backlinks we have sourced. It is a complete 360 SEO service.

Schedule a meeting. We will prepare creative ideas to discuss with you. We will also have notes on your technical SEO, content, and on-page optimisation.

If you are impressed, we can write a proposal; if you are not, then we can part as friends. Sound fair.

Reporting | How we work | SEO Services | VC UK

Why It Will work?

It has worked for over 483 clients out of 512 in 17 years.

Do our results always succeed?

  • We always succeed in creating a far better digital property that delivers tangible marketing benefits and revenue.
  • We have not always managed to meet some clients' expectations.
  • This is not because we have not put in the effort of the hard work. It is often because we are not given enough time or budget to succeed.
  • Sometimes, though, it is just as simple as we got it wrong. Even we are fallible.

However, we succeed far more than we fail; see our clients' stories to show our success. 

example of dental content bespoke smile


How Much Does It Cost?

Local SEO Package

The price of our local SEO packages start from £1932.00 per month.


Fast 6 Month Growth Plan

This is a very comprehensice package for businesses who wish to move quickly and at scale.



veronica tribolati
veronica tribolati
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
Tobiasku France
Tobiasku France
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Rachel Derby
Rachel Derby
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
Raj Patel
Raj Patel
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
Victoria M
Victoria M
We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
Stuart Patterson
Stuart Patterson
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
Rosa Bennings
Rosa Bennings
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
Rated excellent by Trustpilot

Over 500+ clients choose VC

Private dentistry awards winner