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Surrey SEO

SEO services

Never be limited by a fixed number of keywords. With Vanilla Circus, you can go after them all to capture your customerss at every purchase stage.

We promote your business by telling a more compelling story to Google that keeps you visible, relevant and profitable.

seo surrey
Ranking #1 is Easy with VC

Gain & retain customers

Seeing as the top three organic searches are the most clicked on, getting to the top non-advertised positions is more important than ever. But as you’re actively searching for SEO in Surrey, you don’t need us to teach you how to suck eggs, you just need us to make it happen.

In your first month working with Surrey SEO specialist Vanilla Circus, you’ll get to experience the results that will make you believe in organic search traffic

Using organic search, we can make PPC redundant, which means you can utilise your marketing budget more wisely and diversely, spreading your efforts in a way that makes sense to the longevity of your business.

Complete service list
SEO StrategyHow will SEO help serve the needs of the business?
AnalysisGoogle Analytics and other conversion metrics, what is the site delivering?
SEO AuditWhat is broken and needs fixing.
Technical SEOWhat is missing and needs adding
Content AuditIndexing what has already been written
Content StrategyCreating a list of what needs writing, when and by whom
Local SEOLocal SEO is often a part of a content plan, especially when a business location is fixed, like a shop or a dental practice
SEO PlanWhat SEOs needs does the website require off page and on page
Backlink PlanHow are we to successfully build new backlinks to support our content
Conversion OptmisationEnsuring that we convert as many website visitors into paying customers
ReportingWhat did we do, what worked and what was the result

Profit-driven SEO services

Google is constantly evolving. Their AI algorithms are now so complicated they are moving closer to (human) intelligence. You need an SEO agency like us, specialising in small business SEO, to keep up. Can you afford not to use Google Search to drive your business? With ROIs of over 3000%, we don’t think so.

Reach users within a certain radius or target national areas to sell your service or product.

Ensure your website meets the technical requirements of modern search engines.

Measures to optimise code, meta titles, descriptions, links, schema and more.

We work with over 44 different dental practices and have over 17 years experience.

Gain votes of credibility from other websites to drive your website higher in search.

Research to provide accurate keyword suggestions that are transactional.

We audit who links to you and track your domain score and your overall traffic metrics.

google statistics photo
The Secret Behind Successful SEO

Guide to SEO

Optimisation for ‘Google Search’ is the process of writing content, managing your reputation, optimising the website’s code and building backlinks so that Google understands your services or products and ranks them highly in its index.

Although we are creative writers who tell compelling stories, our decisions are based on data insights, which confirm our innovation and thought processes.

Target your customer the right way

We attract your ideal customer through a combination of superior web design, optimised code, and copy that informs, persuades, and, most importantly, is found. Our approach is to target your customer regardless of the stage of their purchasing journey and ensure the keywords we go for have commercial intent (no vanity traffic or blogs that do not sell your products or services).

Why you might not be ranking

Unfortunately, content is not King.

Well-written content is not sufficient to rank highly on Google. Being seen by Googlebot as ‘on the ball’ and up to date can only be achieved with a marriage of code optimisation and words.

Part of the code optimisation includes encouraging another website to endorse your own opinion “that you are well qualified, proficient and deserving of #1 ranking on Google.”

To achieve the desired result and ROI, we must explore your website and translate what we find into something that Google will agree to rank #1.

Factors that affect your Google ranking:

  1. Content Optimisation
  2. Backend Code
  3. Off-Page Factors (backlinks)
  4. Choosing the right keywords
  5. Maximising on conversion
Don't discount your local market

Often mistaken as simply Google My Business, local search optimisation (local SEO) could be an essential part of your digital strategy if your customers visit your place of work. Local SEO is a brick-and-mortar business strategy that, if implemented correctly, can be invaluable to a small business.

Dominate your local market by ranking #1 for every key phrase and location within 10 miles of your business.

Creating engaging, rankable copy

Good content is about winning customers’ attention and compelling a buying action.

Copy is a large part of on-page optimisation as it encompasses keywords and a sales pitch; it is the story you tell web users about your business. It includes the words, the voice, the tone, images, videos, and even a shop!

Professional content creation is essential in Google’s scoring metrics and is our most popular service for improving Google Search rankings.

Broadly it is

  • What you sell
  • Why do you sell it
  • Why should I buy from you?
  • Can I trust you?
Optimising your website code

Google’s index is one giant computer that reads code and uses a set of rules (algorithms) to rank websites.

Computers read code, not just wordsThe code helps Google to understand the written content. 

Optimising your code was the original essence of search engine optimisation. It was a set of rules (an algorithm!) that would rank top of Google if you followed them.

There have been many changes within code optimisation. Now, it is less a process of correct metadata and headings and more of a question of mark-up language and JSON-LD.

Code optimisation is more than maintenance; it is the technical employment of a service that works hand in hand with new content. It involves optimising WP themes, marking up code, and maximising speed and UI.

 

Never forget off-page factors

Google looks for online signals that corroborate the claims you make within your content.

Off-page Google Search factors like backlinks, reviews, content, social media, etc. All of these aspects form signals to Google about a site’s trustability.

All of these aspects form signals to Google about a site’s trustability.

The list seems long; however, only parts affect your ranking position in Google.

Backlinks without updated content and UI are unlikely to have much effect. Improving a reputation or being active on social media will not convince Google to rank a poor website.

Backlinks and signals confirm content; they are reliable witnesses to your business’s USP, product offerings and services. More.

Devising a strategy and content plan

The first step is keyword discovery. Then, a content plan for the year. You cannot beat the competition without professional content that persuades, sells, and optimises for Google.

Keep up-to-date with Google

Google has been studying ‘professional websites’ since 1998. It has a copy of every website, its code and content since then.

In short, it has created a list of metrics distinguishing the experienced and qualified from the also-rans. The list is ever-changing and now includes additions like page loading speed. See here.

If you read the 200+ list, many points could make little sense.

That is why we are writing this page in plain English and using terms and language that are simple to comprehend.

This is why we can execute the on-page and code side of your Google Search marketing.

Run a technical audit

What is holding the site back? What is making it slow? We offer a full diagnostic service and then fix all errors.

How an SEO agency will help

Our job is first to understand Google’s current algorithm and translate its rules into processes that can improve clients’ content, code, and off-page metrics that satisfy Google’s criteria for ranking a site #1.

The second part is to anticipate what improvements Google will make.

Producing the right balance of code, content and backlinks

It is not about fooling Google; the services we offer businesses are about working together to create the best version of the internet that we can, where a high-ranking position within Google can reward our clients and heightened findability.

Essentially, three parts of a website need assistance to work in harmony so that Google will reward the site with a high-ranking position.

Expand your reach and your audience with solid SEO-targeted services that have constantly evolved since 2009. 

See how we can best help your business.

It all needs to start with a plan

With every client, we start with a strategy for attracting the right traffic from Google and for which keywords.

It is a fluid document that is amended and changed monthly as we reach milestones. See the example for the first three months. The plan’s length and scope depend on the business’s size or the work’s complexity.

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