On-Page SEO
Improve the elements of your page to deliver better signals to search engines to crawl and index the page.
- Boost your Google position
- Optimise your site's content and pages
- Improve your internal linking structure
- Title tag optimisation & meta data
- Image & alt tag optimisation
In This Section
Fully optimising a page correctly on your website will require text and HTML-based changes.
On-Page SEO Techniques for Your Website
Be higher in Google by the end of the week with on-page SEO
Writing a page and making it live is not enough to take your website to number one. On-page SEO, or on-site SEO, involves optimising the front and back-end components and elements of your website, like code , site architecture and image optimisation, to help it rank better in search engines.
But it’s not as simple as adding a few internal links or improving your metadata. Google considers more than 200 on-page factors to sort through the vast amount of information available online, which is why you need an SEO company to ensure you tick every box.
Using these factors, Google’s automatic ranking systems sort through hundreds of billions of web pages and other content in the Search index to deliver the most relevant, useful results in under a second.
Key factors in results
Search algorithms will consider many factors and signals, including the keywords of your query, the relevance and usability of pages, the expertise of sources, and your location and settings. The weight of each factor will depend on the query; for example, the freshness of content will often show up higher for queries around current news topics than dictionary definitions.
Content Is & Always Will Be King
Relevance and quality of content
Google’s ranking system will analyse the content to assess whether it contains relevant information related to the search query. The most basic signal that shows your content is relevant is the placement of keywords in headings, the body of the text and in other important areas.
Beyond keywords, Google’s systems will also analyse if the content is relevant to the query. For example, if you search for cats, the first page of Google will display several types of relevant content beyond the keyword, such as showing pictures and videos of cats or even a list of breeds.
Once Google has identified relevant content, their systems will prioritise those that seem the most helpful through content that demonstrates expertise, authoritativeness and trustworthiness.
We’ve included a list of basic signals below, which any business can implement. SEOs are usually engaged when these basic elements have been placed, but the website is still not being picked up well by search engines.
- Make sure your keyword is in your URL.
- Optimise your page title with the keyword.
- Use headers, often in sequential order.
- Include keywords in your body copy, headers, bullet points, first paragraph and other keyword variations.
- Incorporate images, graphics, and other visuals, which are titled and optimised with links and alt tags.
- Fill out the meta data, including keywords in the title and description.
- Add internal links that make sense and through informative anchor text.
- Add external links, which preferably include the keyword in their URL.
- Crawl and audit your website regularly for any issues.
- Clearly define your site architecture.
- Track your keyword movement.
- Review and edit page content as needed.
- Use infographics, graphics and images with faces.
Together, we can do it all
It’s our job to help websites that are often sitting on page two or three of Google or are nowhere to be found at all.
Most websites we work with have had some on-page SEO performed, but it’s not been enough to take them all the way, or in some cases, it’s harmed their digital marketing efforts – and that’s where we come in.
On-page SEO is second nature to us, and we carry it out daily. Often, when businesses submit their websites to us, we can find out within five minutes the problems preventing them from ranking. In some cases, it’s a simple solution, and in others, it’s more complicated, as we have to undo the SEO that came before us before we can implement the SEO we know works.
More often than not, it’s the quality of content presented on your website, which you might think is incredible, but to search engines and bots, it’s not. So much of our time is devoted to rewriting your website, removing duplicate content, and writing new pages in a new structure that’s understood not just by search engines but by users, too.
