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Our mission is to connect your website with new customers by ranking your content #1 in Google.

Maximise your online potential in 2024

Since 2007, Vanilla Circus has helped hundreds of businesses establish themselves online and dominate their local (and national) markets. 

Specialising only in organic traffic (ie not paid, adverts etc), we can take your business to the top of Google without any advertising spend. It’s what we’re known for.

With our monthly Digital Marketing  packages, most of our clients see results within three months from well-planned and devised strategies that reach their customer, no matter what stage of their purchase journey.

Digital Marketing Agency

As a client, your company will have access to a digital marketing team in Surrey who can make immediate changes, develop instant campaigns and support your wider offline marketing activities. Alongside this, clients can sit back and earn while we put the following services into action:


Be found on the first page of Google

Offers, campaigns & live chat

Engage, convince, convert

Branding, templates & better pages

veronica tribolati
veronica tribolati
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
Tobiasku France
Tobiasku France
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Rachel Derby
Rachel Derby
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
Raj Patel
Raj Patel
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
Victoria M
Victoria M
We got great results working with Ben at Vanilla Circus - they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
Stuart Patterson
Stuart Patterson
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
Rosa Bennings
Rosa Bennings
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
VC SEO offer

Monthly marketing that keeps you relevant and busy

We’re often more successful than other Marketing companies because of our perfected process, which has taken every client we’ve worked with to #1.

1. We listen to your marketing problems
  • Your strategy is not working, or your current company are not delivering.
  • You want to spend less money on Google Ads and acquire customers organically. 
  • You want to see your company above competitors on the first page of Google for the same keywords.

The first step in any project is to listen to what has worked and what hasn’t worked for you in the past.

We’ll discuss what you want to sell more of and what you want to appear for in Google, and at the same time, provide you with what your customers are searching for about your service and product. 

2. We start with a plan

We build a clear strategy that maps out where you want to take your business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge. 

What we need to know

  • Who are your customers, and where do they live?
  • Who are your competitors?
  • What are your USPs

With this information

  • Find the keywords that result in a sale
  • Ensure you appear within the right Google searches
  • Have better content than your competitors
  • Have the right style and quality of web design to convert users into customers.
3. We assume responsibility

Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords. 

We use data, to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.

How we work

Although all clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.

We concentrate on what your web visitor needs to know to be happy to make a purchase.

We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, etc.

We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic; research, brainstorming, hard graft, analysis, and repeat.

4. We connect your business to a local audience

Depending on your business, the best place to start is often connecting with customers closest to your location. Many of our clients are based in Surrey, so we have optimised hundreds of pages for local towns.

We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.

We can execute a local customer capture strategy that is more effective than any other UK agency can offer, and never limit your business to a certain number of locations or keywords.

5. We take your business to a national level

Often, once your local search is in place, it is time to go after the more significant traffic keywords.

How do we do this?

This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.

Or put another way presents a page for every keyword a user could use to find your website.

We write well-researched, persuasive copy, which our SEOs weave and link together into a compelling story that connects users to your brand.

Fortunately, it also resonates with what Google perceives as a ‘quality website‘.

Are you local to Surrey? Pop into our Ripley office.

7 year marketing campaign, generated over 1.44m visitors

3 year campaign, increased organic search traffic by 1900%

4-year Online campaign, traffic Increase of 1,219%

Benedict Sykes Founder

Benedict Sykes

Senior Strategist

John Graham

Creative Director

Carol Evans

Analytics Lead

Libby Smith

Copy Manager

James gregor

James Gregor


Martha Reynolds

Google Marketing Executive

New to Digital marketing? Not sure how to get started?

From working with hundreds of clients over the years, we know that the most natural place to begin is by creating your first quarter plan featuring a 360 service. 

This plan will outline all the work we plan to do in the first 90 days and be presented to you in a proposal format. Alongside the proposal, you can also expect an overview of fees and costs so you can budget accordingly across the quarters without worrying about unexpected costs. 

Next? We’ll schedule a meeting and discuss all the creative ideas with you before going through our notes on your current online marketing including SEO, content, site speed and on-page optimisation.

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