“VC believe the future of the internet is less Ads & more organic content that informs and inspires; making its true value accessible to all.”
We specialise in content-driven marketing, not an ADVERT in sight.
Vanilla Circus is a content creation agency
Since 2007, Vanilla Circus has helped hundreds of small businesses establish themselves online and dominate their local (and national) markets.
Web Traffic
We create content to generate traffic. To make our written content more findable, we primarily use SEO and social media.
Brand Awareness
Potential customers are at all stages of their buying cycle and may need more information before purchasing. This is where our blog posts or social media content puts your company in front of the user as a potential solution to their problem. The aim is to introduce your business to the user at the earliest stage of the buying cycle
Leads
The quality of our content dictates the quality of our leads. If a potential customer is ready to buy, we need straightforward, persuasive content so that we have the right solution to their problem. This is SELLING content; we want the user to BUY, BOOK or ENQUIRE.
If a potential customer is at the beginning of the buying cycle and wants information or perhaps reassurance that they are making the right decision, we adopt a different tone and create content that looks to inform and explain rather than SELL.
ROI & Reporting
Our reporting is twofold. In-person once a month via Zoom and in document form at the end of the month. Our reports clearly show you exactly.
- All content we have created.
- SEO work we have undertaken.
- Where your content has been marketed.
- Traffic Results.
- Backlink Results.
- Lead Numbers and Lead Origin.
- ROI Cost.
Enjoy more than 100 years of Marketing experience
We do all of the work so you don’t have to. A strong marketing and broad business background complement our extensive content creation experience.
Our motivated and extremely driven team can provide every element required for maximum traffic growth: analytics, copywriting, keyword research, on-page optimisation, and backlinks.
What we promise
- We ensure we understand our client’s brand, messaging and targets.
- We don’t just increase traffic; we improve conversion ratios by offering a user journey that is both informative and persuasive.
- We do not lose sight of the ROI and the fact that the only real metric of successful business marketing is more sales, leads, and revenue.
We challenge the current SEO thinking and deliver a future-proof model of optimisation that ranks our client’s content above their competition
With a broad knowledge of traditional marketing and advertising, our team can easily create new offers, different ways of selling and new ways to communicate with your customers.
Our copywriters are highly skilled at persuading and selling.
Branding, templates & better pages
Monthly marketing that keeps you relevant and busy
We’re often more successful than other Marketing companies because of our perfected process, which has taken every client we’ve worked with to #1.
- Your strategy is not working, or your current company are not delivering.
- You want to spend less money on Google Ads and acquire customers organically.
- You want to see your company above competitors on the first page of Google for the same keywords.
The first step in any project is to listen to what has worked and what hasn’t worked for you in the past.
We’ll discuss what you want to sell more of and what you want to appear for in Google, and at the same time, provide you with what your customers are searching for about your service and product.
We build a clear strategy that maps out where you want to take your business and what needs to happen to get there. From this, we tailor an approach based on 17 years of experience and knowledge.
What we need to know
- Who are your customers, and where do they live?
- Who are your competitors?
- What are your USPs
With this information
- Find the keywords that result in a sale
- Ensure you appear within the right Google searches
- Have better content than your competitors
- Have the right style and quality of web design to convert users into customers.
Our team undertake every aspect of the work required to maximise on Google’s search traffic for your keywords.
We use data, to research, plan, write and upload content, optimise pages, re-design, build backlinks, and then report.
How we work
Although all clients are different, we have found that the best digital strategies contain creative and engaging content plans. In essence, search engine optimisation is content.
We concentrate on what your web visitor needs to know to be happy to make a purchase.
We primarily target transaction intent. These keywords are most likely to result in a lead or a sale, and they may include the words book, buy, near me, etc.
We know exactly what needs to happen to ensure Google rewards your website with traffic. There are no tricks or magic; research, brainstorming, hard graft, analysis, and repeat.
Depending on your business, the best place to start is often connecting with customers closest to your location. Many of our clients are based in Surrey, so we have optimised hundreds of pages for local towns.
We believe in the closest to the money concept. Customers nearest to you are easier to convert. This is often referred to as Local SEO.
We can execute a local customer capture strategy that is more effective than any other UK agency can offer, and never limit your business to a certain number of locations or keywords.
Often, once your local search is in place, it is time to go after the more significant traffic keywords.
How do we do this?
This is where our expertly crafted content plans come into place. We present Google with expert webpages that form an entire section that incorporates every question and answer a customer needs to buy.
Or put another way presents a page for every keyword a user could use to find your website.
We write well-researched, persuasive copy, which our SEOs weave and link together into a compelling story that connects users to your brand.
Fortunately, it also resonates with what Google perceives as a ‘quality website‘.
Are you local to Surrey? Pop into our Ripley office.
7 year marketing campaign, generated over 1.44m visitors
3 year campaign, increased organic search traffic by 1900%
4-year Online campaign, traffic Increase of 1,219%
Benedict Sykes
Senior Strategist
John Graham
Creative Director
Carol Evans
Analytics Lead
Libby Smith
Copy Manager
James Gregor
Designer/Developer
Martha Reynolds
Google Marketing Executive
Next Step
- Schedule a 30-minute meeting.
- We submit a proposal outlining a plan for the first 90 days, as well as expected results and costs.
- We work together, or we part as friends.
