Studying potential search traffic by keywords is about bein found on Google for search phrases that customers use to find your business.
There is little point in ranking highly for a keyword that no one searches for.
Yet that is what is happening every day. The LACK of keyword research leads to wasted money and gives content writers and SEOs a bad name.
It is a science
Research your keywords Why Bother?
Websites are for connecting with strangers and selling them a product, a service, or a brand. One reason that Vanilla Circus has the ‘circus’ part in its name is because of the magic of people we do not know contacting us on Google and giving us money without paying a penny for ads.
The reason to bother is three-fold.
- Missing opportunities to increase business revenue and profits by reaching new customers
- Avoid wasting valuable marketing spend and time writing or targeting keywords, phrases or questions that are unlikely to result in a sale.
- Your competitors are analysing keywords.
Trial and Error
Other Metrics and Process
- Ultimate tools
It is impossible to research keywords accurately without knowing which keywords generated what traffic and which traffic generated sales.
It is often a case of trial and error. There is a wealth of software out there that will give you tons of data, the problem is they are no wiser and which keywords are closest to the money.
We use software that watches users visit our client’s website and see in real-time which pages they visit and for how long.
It is an excellent way of sipping coffee and watching users interact with the content we created; what is their dwell time, which pages do they choose next etc., which pages are a perpetual bounce, and which pages do they reach out from?
Data is key.
How to do your keyword research?
- This page aims to illustrate the depth of our knowledge and the skills we have gained over 16 years.
- It is to show that keyword research is a complicated ongoing task that is both insightful and rewarding.
It also encourages you to call Vanilla Circus and engage our services, not to offer you a how-to guide! Therefore, if you have enjoyed reading this page and want to discuss your keywords, please contact us to arrange a call.
One interesting point is when spending on Google ads; companies are incentivised to choose keywords that result in clicks and buys, not solely clicks.
