Be ranked #1 on Google
We offer a full range of SEO services including strategy, planning, web design, content & backlinks. We promote your business by telling a more compelling story that makes you be found on the first page of Google, stand out and make sales.
In This Section
Be found in Google
Findability SEO Services
Findability is the ease with which information on a website can be found, both from outside the website (Google) and by users already on the website UI.
Findability encompasses all our monthly SEO services. The process does not stop at Google rankings. See our monthly package prices.
Since 2007, we have been one of the few specialist SEO companies in the UK. We believe we are the best at what we do and have the results to prove it.
As the oldest SEO company in the UK, we have followed Google’s journey and have become very good at predicting Google’s future improvements to its algorithm. Call 01483 921741.
Strategy & Planning
What to do and how to do it. A concrete plan for SEO success with predictable results written by a digital marketing consultant with 14 years of experience.
Local SEO
Dominate your local market by ranking #1 for every key phrase and location. You have come to the right company. We have been doing this for 17 years.
Content Strategy
The first step is keyword discovery. Then, a content plan for the year. You cannot beat the competition without professional content that persuades, sells, and optimises for Google.
Technical SEO
What is holding the site back? What is making it slow? We offer full diagnostics service, and then we fix all errors. Your website would also benefit from having more links. Backlinks are like validations.
Developing profit-driven strategies from SEO insights
‘SEO’ is the process of writing content, optimising the website’s code and building backlinks so that Google understands our client’s services or products and ranks them highly in its index (just under the adverts).
We attract your ideal customer through a combination of first-page SEO and content that informs and persuades AND, most importantly, is found.
Although we are creative writers who tell compelling stories, all our decisions are made using data insights to confirm our innovation and thought processes.
Factors that affect your Google ranking
Google is constantly evolving. Their AI algorithms are now so complicated they are moving closer to (human) intelligence.
- Content Optimisation
- Backend Code
- Off-Page Factors (backlinks)
- Choosing the right keywords
- Maximising on conversion
Can you afford not to use SEO? With ROIs of over 3000%, we don’t think so.
The Best SEO Services
Content (On Page)
Good content is about winning customers’ attention and compelling a buying action.
Front content is on-page SEO; it is the story you tell web users about your business. It is the words, the voice, the tone, images and video, even a shop!
Professional content creation is essential in Google’s scoring metrics and our most popular service for improved SEO.
Broadly it is
- What you sell
- Why do you sell it
- Why should I buy from you
See also the best dental content.
Code Optimisation (On Page)
Google’s index is one giant computer that reads code and has a set of rules (algorithms) to rank a website.
Computers read code, not just words. The code helps Google to understand the written content.
Optimising your code was the original essence of search engine optimisation. It was a set of rules (an algorithm!) that would rank top of Google if you followed them.
There have been many changes within code optimisation. Now it is less a process of correct Metadata and Headings and more a question of mark-up language and JSON-LD.
Code optimisation is more than maintenance; it is the technical employment of a service that works hand in hand with new content. It is a case of optimising WP themes, marking up code and maximising speed and UI.
Off-Page SEO
Google looks for online signals that corroborate the claims you make within your content.
Off-page SEO factors like backlinks, reviews, content, social media, etc. All of these aspects form signals to Google about a site’s trustability.
All of these aspects form signals to Google about a site's trustability.
The list seems long; however, only parts affect your ranking position in Google.
Backlinks without updated content and UI are unlikely to have much effect. Improving a reputation or being active on social media will not convince Google to rank a poor website.
Backlinks and signals confirm content; they are reliable witnesses to your business's USP, product offerings and services.
Services explained
Well-written content is not sufficient to rank highly on Google. Being seen by Googlebot as ‘on the ball’ and up to date can only be achieved with a marriage of code optimisation and words.
Part of the code optimisation includes encouraging another website to endorse your own opinion “that you are well qualified, proficient and deserving of #1 ranking on Google.”
To achieve the desired result and ROI, we must explore what is on your website and translate what we find into something that Google will agree to rank #1.
Full list of services
| SEO Strategy | How will SEO help serve the needs of the business? |
|---|---|
| Analysis | Google Analytics and other conversion metrics, what is the site delivering? |
| SEO Audit | What is broken and needs fixing. |
| Technical SEO | What is missing and needs adding |
| Content Audit | Indexing what has already been written |
| Content Strategy | Creating a list of what needs writing, when and by whom |
| Local SEO | Local SEO is often a part of a content plan, especially when a business location is fixed, like a shop or a dental practice |
| SEO Plan | What SEOs needs does the website require off page and on page |
| Backlink Plan | How are we to successfully build new backlinks to support our content |
| Conversion Optmisation | Ensuring that we convert as many website visitors into paying customers |
| Reporting | What did we do, what worked and what was the result |
Local SEO
Often mistaken as simply Google my business, if your customers visit your place of work, local search optimisation could be an essential part of your SEO strategy. Local SEO is a bricks-and-mortar business strategy that, if implemented correctly, can be invaluable to a small business.
Example of our research results for dentists
- Dental practices are at a fixed location; 86% of your patients live locally.
- Patients will drive up to 26 miles for a better offer, deal or more expert dentist.*
Therefore, instead of seeing your website as a dental site with some geography, you would be better advised to see it as a geography website with some dental content. See buying dental content.
Examples
Our UK clients remain with VC because we consistently rank their websites on the first page of Google for the keywords below.
* We monitored 611 new patient enquiries and noted location and distance.
- Bus advertising + location
Billboards advertising + London - Radio advertising + Surrey
- Braces + Location
- Cosmetic Dentist + London
- Rehab + location
- Dental crowns + Location
- Airbnb Management + location
- Short-term holiday lets + Norfolk
- Dental implants + Manchester
- Dentist + Guildford
- Local advertising + Leeds
- Tube advertising + Kent
- Emergency dentist + Sussex
- Fillings + Luton
- Gum disease + Berkshire
- Hygienist + Hampshire
- Invisalign + Devon
Everything starts with a plan
With every client, we start with a strategy for attracting the right traffic from Google and for which keywords.
It is a fluid document that is amended and changed monthly as we reach milestones.
See the example for the first three months.
The length and scope of the plan depend on the size of the business or the complexity of the SEO work.
Keeping up to date with Google
Google has been studying ‘professional websites’ since 1998. It has a copy of every website, its code and content since then.
In short, it has created a list of metrics distinguishing the experienced and qualified from the also-rans. The list is ever-changing and now includes additions like page loading speed. See here.
If you read the 200+ list, many points could make little sense.
That is why we are writing this page in plain English and using terms and language that are simple to comprehend.
This is why we can execute the SEO and Digital side of your dental marketing.
So how do we help?
Our job is first to understand Google’s current algorithm and translate its rules into processes that can improve clients’ content, code, and off-page metrics that satisfy Google’s criteria for ranking a site #1.
The second part is to anticipate what improvements Google will make in the future.
Producing the right balance of code, content and backlinks
It is not about fooling Google; the services we offer businesses are about working together to create the best version of the internet that we can, where our clients can be rewarded by a high-ranking position within Google, and heightened findability.
There are essentially three parts of a website that need assistance to work in harmony so that Google will reward the site with a high-ranking position.
Expand your reach and your audience with solid SEO-targeted services that have constantly evolved since 2009.
