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Our clever, dream team

Meet The VC Team

Vanilla Circus is a UK company that is very fortunate to have one of the best SEO teams in the UK, capable of exceeding any client’s expectations. All team members are qualified professionals with the right qualifications and experience levels.

Benedict Sykes
John Graham
Social Media Strategy
Libby Smith
Production team lead
Olly McVeigh
Digital Marketing Executive
Martha Reynolds
Content Writer
General happiness maker
Photo of Benedict
Founder & Director

Benedict Sykes

Benedict Sykes BA, Nominet Member, Author, Coder

Benedict was educated at Charterhouse and then Bristol University. Initially wanting to be an architect, he switched to web design, forming his first company Follypress Design Company, in 1994.

With the advent of the internet, he sold this company and switched to web design. In 2003, he became fascinated with spiders, algorithms and search engines in the continual search for free (organic) search traffic.

Benedict believes that the internet is not for Adverts but for finding the very best information to match a user's search query. That #1 Google position needs to be earnt through expansive content that shows expertise, not arrived at through manipulating search engine optimising techniques or more backlinks

His belief that the internet should give access to the best information for free has always been the driving force behind his unique style of SEO. He is the founder of Vanilla Circus and its digital marketing director.

As a programmer and writer, his skills make him the ideal SEO who offers dental clients unique, often industrial, solutions far beyond the scope of the average digital media company.

Having worked for eBay, Tescos, Global Group  (Capital radio, etc.) and Phillips alongside a host of SMEs, he has found his niche within medical, dental and financial content with a specialism in geo-target SEO. He is a trusted advisor to many CEOs and Marketing Directors.

He has helped write one book on SEO that was sold in PC World and is a member of Nominet. In addition, he has appeared on the BBC and radio, discussing SEO and how Google is forever changing.

Creative Director

John Graham

John Graham is our Creative Director. He is a Fellow of the Royal Chartered Society of Designers and has been on various panels advising the UK Government on job creation in the Graphic Design industry. He currently acts as the creative force behind VC’s design projects.

John works on behalf of several household brands, including Coca-Cola and Currys.

His specialities include creative direction, Graphic design, branding and packaging, and customer communication.

Production Lead & Content Marketing Manager

Libby Smith

Educated at Westminster University gaining a degree in English Literature, Libby is the Content Marketing Manager and lead writer at VC.

Libby’s core skills are writing health and dental content. She has so much success with Google that if you stumble upon a dental article online covering Invisalign, veneers or dental implants, there is a high chance that Libby wrote it herself.

With almost a decade of experience in helping websites achieve better success, Libby Smith combines her knowledge of dental content marketing with evidence-based search strategies to deliver exceptional results for each client.

SEO Executive

Olly McViegh

Specialising in backlink outreach and content writing.