Findability | Conversion

720% Increase in organic search traffic

The Gentle Dental (Surrey)

  • Industry: Cosmetic Dentistry
  • Traffic source: Organic search (no PPC)
  • Client: since 2019
  • www.thegentledental.co.uk

The brief

The Gentle Dental is a very successful dental practice in Surrey. It has been trading for over 25 years. The practice was generating all of its new patient leads from PPC and from Facebook Ads. This was proving expensive and less and less viable as the competition became more active. The site’s organic search traffic was very low with smaller local practices gaining more traction.

Strategy: Focus treatments: Predominately for implants and Invisalign

Local SEO: Location pages Within 5 – 10 miles of the practice


  • +205.17% increase in organic search enquires 2020-2021
  • +728% since 2019
  • +244% increase in enquiries
  • +188% Patient numbers
  • +92.08% Page Views
  • +106.28%Unique Page views
  • +176.64% Entrances

Page Updated: March 21, 2022

The Author

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