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We would like you to get to know us better

Company strengths: Hands-on attitude with breadth of knowledge across industries | Innovative research | Additional creative marketing ideas and skills | Clear organisation skills | Superior coding and content skills | Superior strategizing and planning | White-label SEO


The internet is full of Google experts, and SEO gurus. Unfortunately, as most are reading the same websites and speaking the same language, it is tough to determine who are genuine and the charlatans.

We are results-driven; professionally, nothing else matters in the long run. See a selection of keywords we rank highly for on behalf of our clients. More.

See case studies.

About us

Vanilla Circus was formed in 2009 by our Founder Mr Benedict Sykes as a white label SEO company, hence the name ‘vanilla’. He had spent four years working at a large Digital Agency. When that company’s focus changed to PPC, Mr Sykes set up Vanilla Circus.

Within one year, VC expanded into new Wimbledon offices and took on its first three employees. Two content creators and one web developer/designer.

The name was chosen as our initial focus was on white label SEO for agencies (hence Vanilla). The Circus part of the name was a reminder that the work we do should also be as fun and exciting as we can make it.

Vanilla Circus is where SEO meets research and innovation.

After all, we are privileged to work with Google and the ever-changing world on the internet and have been rewarded with 13 years of success.

Who will I be working with?

We have a small highly efficient time of writers, SEOs, web designers and computer engineers who are trusted by a number of SMEs and household names.

All team members are trained in all aspects of Digital Marketing with a focus on free traffic (organic search).

All staff have continuous training; every day is a school day. VC has an excellent reputation for Quality control. Every piece of content and code is reviewed by both another member of staff and Mr Sykes before being published or sent to a client.

A number of team members bring individual skillsets to the table. The combined experience of Google, SEO and its changes over the years is 42 years.

There is nothing that this team cannot do or accomplish.

All team members are available to contact on a daily basis. Not all team members work on all projects.


Looking for a job?

We are also interested in hearing from people who are passionate and care deeply for organic search and Google. Please send your CV to libby.smith at vanillacircus.co.uk or click here to see our jobs currently available. More.

We care

Why do you do what you do?

Really caring about what we do makes us very good at it.

It is always a pleasure to do something that you are good at. Mr Sykes our founder has the gift of looking at a website and knowing exactly what needs to be changed to gain Google organic search traffic and a high Google ranking posting for keywords.

The team is nurtured and encouraged by Mr Sykes every day so that they can show clients that they care about the work the do and the results we achieve.

It is uncanny.

It is a magical experience to see complete strangers become our clients’ customers through the content we create and the UX pathways we improve on.


VC is committed to building a diverse and inclusive London business

Do you have good reviews and feedback?

We have lots of reviews on Google and Trustpilot.

Alan Ferrier
Alan Ferrier
09:33 08 Apr 21
Working with Vanilla Circus has had such a great effect on our business, with turnover almost doubling thanks to our improved SEO content. Libby,... Martha and Ben are so friendly and great at keeping in contact to discuss how things are going and how we can improve.We get sent monthly reports that lay out all of the information in clear statistics and what exact work has gone into our site each month. Can’t recommend them enough!read more
Emma Norton
Emma Norton
09:24 12 Mar 21
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts... everything in plain English.After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month.We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors)Emread more
Andy Khan
Andy Khan
15:50 25 Feb 21
We had our new website built by Vanilla Circus last year.Over the past few months, we have slowly begun to see the results we've been hoping for.I... was very impressed with their content writing skills, everything seemed well researched.This takes a lot of pressure off of my marketing team and allows me to get back to doing what I do best.I’m so impressed by their work ethic of all the staff I’ve dealt with and even more so with the results they've produced!read more
See All Reviews

See: Trustpilot reviews


Fair Prices and Packages

What to know how much we charge?

We also offer several SEO packages that can help with budgeting. Our fees are normally in the form of a monthly retainer. Our contracts are straightforward, with a 90 day notice period given at any time.

They are not designed to tie in any client but to show a level of commitment on both sides.

We are often asked to do ad hoc work. This is charged at £100 per hour.


Privacy: Is everything I tell VC confidential?

Yes, it is. All contracts can include an NDA or non-disclosure agreement. We have a standard form here. We like to talk about SEO, but unless we have permission, we will not talk about a client’s work with anyone outside of that company. All financial information and web traffic are strictly confidential. Privacy.

A number of clients are Digital Marketing Agencies, where we work on a white-label basis. Here we respect the company’s privacy and stay completely anonymous.

Charity Work

VC’s chosen charity is the NSPCC.

Our SEO helps fund our donations to the NSPCC | The UK children's charity | NSPCC
VC supports The UK children’s charity | NSPCC

Ethics and moral responsibility

We are trusted to look after and build content for a multitude of websites. We work mainly within the health sector and manage live chat portals for prospective patients. This is often dealing with vulnerable adults.

All of this means that we have to be aware of how we interact and manage ourselves on a daily basis. VC is a trusted brand. All clients come to learn that we do what we say and work incredibly hard to help their business grow organically mirroring their own values.

It’s important for Vanilla Circus to continue the trust and respect we have been awarded by our clients both past and present.

Industries we have experience in

Since 2009, we have provided digital marketing services for many business verticals, which include Finance, Insurance, Medical, Cosmetic, E-Commerce, Property, Automotive, Trade… The list goes on and on.

Not only have we seen major success on a national level, where we have earned some of our clients millions of pounds, but we have even seen particular success in local rankings for local businesses like dental practices, window and cleaning companies looking to dominate their area.


Not sure who to believe in SEO?

This is a common complaint we often hear. Perhaps one document that may help you is Google’s own 2021 Search Quality Rating Guide from Google. This is a 167-page pdf that should help point you in the right direction.  Click here or read more on Google here.

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