At VC we have the creative insight and the SEO experience combined into a technology that offers clients sustained unpaid website traffic

Updated: July 12, 2019

Vanilla Circus’s CEO is Mr Sykes. He is the senior strategist who is responsible for all client’s work and is the primary point of contact. We do not have account managers.

You talk directly to the team responsible for all your company’s work.

  • VC is an SEO Agency in its truest form. We only offer organic search solutions gained through Google.
  • We have been creating and implementing SEO strategies for over 14 years.
  • We know what we talking about and we are very successful.

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The basics

The purpose of this page is to give you an insight into how we work and how we can help you.

Any successful SEO strategy falls into two parts:

  1. Onsite optimisation
  2. Off-site optimisation

The success of the first is part dependant on the latter. What this means is that your external optimisation, backlink building, social media signals etc. has to reflect the strengths of your on-page optimisation for the balance to result in organic search success within Google.

Too many backlinks and poor content and the site will yoyo; you will end up going up Google’s rankings and then down. Excellent content, but poor backlink strength means that then the site will hover on page 3.

It is getting this mix or balance perfect that VC excel at.

It is getting this mix or balance perfect that VC excel at.Where to start

SEO is partly defined as a constant reaction to Google’s improvements in its own algorithm.

It is also defined as a reaction to the ever-changing world of the internet and how your potential customers react and behave within it.

So what makes for the most effective SEO strategy for your business, is putting your customers or audience first as the defining factor behind every strategic SEO decision for SMEs.

Your audience, their age gender and buying decisions must dictate most of the on-page work VC would do.

Google says it very clearly: focus on the user and all else will follow.

Next: Define your online audience.