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How the internet sees your company

Online reputation is defined as what has been published about your dental clinic or website within reviews and forums.

Online Reputation Management

Reputation Is The Cornerstone Of Power

Google’s quality guidelines (Pages 15-19/2.6 Reputation of the Website and Creator of the Main Content) speak volumes on how to define reputation.

It also indicates how Google’s real people quality raters  (yes, they do exist) are advised to use what information they can find about a website to add to their scoring metrics.

If you are a health or financial website (YMYL – your money or your life (think health)), the quality metrics are much stricter.

See 11 Quick Wins to improve your online reputation.


A Positive Reputation?

But precisely what defines a positive reputation is not clear.

A dentist with lots of reviews and a perfect Google review score of 5/5 could seem suspect. What impact does a negative 1/5 review have?

There are many questions and we do not have all of the answers. What we do know is that a regular drip-feed of semi-positive reviews does impact on improving a clinic site’s rankings as we have tested this in the past.

Data-Driven SEO

Patient/user-generated content

Additional reputation signals include reviews on Google, Facebook and others like Trustpilot, Doctify and

Data-Driven SEO

11 Quick Wins To Improve Your Clinic's Online Rep

A customer’s online experience begins with a search

  1. Address negative search results
  2. Answer all your patient reviews calmly, do not lose your temper or add to the patient’s wrath!
  3. Fine-tune content on all platforms.
  4. Make Google My Business Listing a priority.
  5. Come up with a workable plan for reception or the practice manager to ask patients for a Google review; it can be a simple follow-up email.
  6. Consider Google posts of your local Business listing.
  7. Add Questions & Answers within the same listing.
  8. Establish a presence on ALL review sites; you don’t know who is reading what!
  9. Employ more video content – Youtube and onsite, and get your primary dentist’s face and your dental brand out there.
  10. Social media channels – Is there regular engagement? Dead accounts look a little like dirty clinical spaces.
  11. Managed listings – Is their information correct everywhere?

Food for thought/Control the first page of Google

  • Map the search landscape
  • What about when someone searches your clinic’s name?
  • What other websites come up?
    • Control the first page of Google
  • Balance negativity with positivity within your practice’s reputation. 
  • There is no need for a perfect 5/5 score. Any websites with a perfect review score are probably writing the reviews themselves as what dentist has not had an impossible to please patient?

86% Of UK Consumers Read Online Reviews For Local Businesses When Making A Purchase Over £95

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