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Backlinks, social metrics

What It Is And Why It’s Important

All businesses can say they are the biggest, the fastest, or the cheapest. All are experts in providing excellent customer service, but which actually are?

Off-page optimisation is Google’s way of determining fact from fiction.

Off Page Metrics

Off Page Ranking Factors

Off-page refers to off-site. This means factors outside of the pages of your own website, its content and code that affect your Google ranking position. 

These are basically websites that link to your website in some way that a computer can track and analyse.

Backlinks

Backlinks are links that point back to your site. They are one of the most contentious issues in SEO.

We offer competitive backlink research.

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Reviews

Reputation Management

Here we are not talking about Reputation management as a service. Instead, we are talking about how Google interprets positive reputation signals and incorporates them into its algorithmic scoring. 

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Facebook, Instagram, Linkedin

Social Media Signals

No social media traffic in this day and age is probably a red flag to Google’s manual Quality Raters.

Content Marketing

Spread the Word

Sharing the content we create for your website across platforms. This is the process of creating off page SEO signals that Google counts.

The Most Important Off-Page Ranking Signals

Backlinks are links that point back to your site. They are one of the most contentious issues in SEO.

An entire industry has evolved that promises instant Google ranking success if you buy their backlinks. Google has issued many public updates to its algorithm to help combat backlink spam. The latest was July 2021.

Google spends so much time and effort on removing spammy or selling link websites from its index because they can be so effective and hence rank the wrong websites.

Vanilla Circus has been building backlinks for over 17 years.

Even with VC’s knowledge and contacts, the outreach process is a slow burn; however, the results are outstanding and entirely in line with Google Guidelines.

Read more on how we create effective backlinks that are future-proofed. More.

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Here we are not talking about Reputation management as a service. Instead, we are talking about how Google interprets positive reputation signals and incorporates them into its algorithmic scoring. 

Reading between the lines, it is what the internet says about your business. For example, reviews in Google and Trustpilot et al. can also be PR-like news articles and comments on the forum; the list is not endless, but it is comprehensive.

Google reviews would be a good bet, as would all review sites. Again it is not a question of scope or number of reviews but the ratio and the good and bad aspects.

Google Local is another no-brainer. Again simple management of this platform, ticking all the boxes and adhering to Google’s suggestions are normally all that is required.

Read more on how Vanilla Circus can help maintain your reputation signals for SEO and user conversion.

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Social Media Signals

No social media traffic in this day and age is probably a red flag to Google’s manual Quality Raters.

What we know is true.

  1. Websites without links to FB/Twitter etc. do worse in Google’s ranking than those sites that have
  2. You don’t have to link to your own social media accounts (strange but true)
  3. Backlinks from social media are often counted as one per URL max
  4. Multiple posts/tweets with the same URL do not improve rankings

What we think is true but are still testing

  1. There is no correlation between social (referral) high metrics and improved ranking that we can discover.
  2. More active social media accounts do not influence rankings more than less active accounts.
  3. Dead accounts with no activity do seem to affect rankings

Except in an off-page ranking metric capacity, VC does not engage in Social Media as a client service.

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