Analytics
Without VC Understanding Your Business, There Is No Content Strategy.
What & How To Write
Without VC Understanding Your Business, There Is No Content Strategy.
For example, one principal business objective might be to gain more customers from Google via the website. Another might be which service is the most profitable, what the company is best at etc.
So how does our new content serve the aims of the business?
A plan is not a strategy
Often content plan and content strategy are seen as synonymous. However, that isn’t correct. A content plan has a content strategy.
Strategy defined
A strategy is the how, when, and why of the content plan; the tone of voice, how much content for products versus services, is location important etc? It is a page of A4 max.
