Without VC Understanding Your Business, There Is No Content Strategy.
What & How To Write
Without VC Understanding Your Business, There Is No Content Strategy.
For example, one principal business objective might be to gain more customers from Google via the website. Another might be which service is the most profitable, what the company is best at etc.
So how does our new content serve the aims of the business?
A plan is not a strategy
Often content plan and content strategy are seen as synonymous. However, that isn’t correct. A content plan has a content strategy.
Strategy defined
A strategy is the how, when, and why of the content plan; the tone of voice, how much content for products versus services, is location important etc? It is a page of A4 max.
Making content work for your business
Position Your Product/Service
Every company has business requirements that must be met to trade successfully, gain revenue and grow.
A content strategy helps align your content planning with these requirements and longer-term business goals.
Tailor the message for your audience.
It differs from a content plan which is more the actual work of creating and implementing content.
Identifying, defining or refining problems
Examples
- New customers do not understand your process or USPs. Can the existing content be reworked and then further optimised?
- Customers are calling too often; a better FAQ/help section could help this
- Sales are falling. Can an improvement be made in Google ranking for a product?
- A simple example is adding reviews to increase trust/conversions
- Can content for the website be then re-marketed on social media?
- What challenges are we trying to solve?
