Data-Driven Content Ideas
Content Plans That Work
This is an exciting phase where we can push our clients to be better perceived as experts by Google.
Take out the guesswork with our proprietary software.
Words and Phrases
Content Planning
Our team is confident that we can create a plan that delivers dividends in terms of more traffic and conversions.
Run a content audit
Why read this page?
It might explain why your content is ineffectual and uncoordinated.
Define your goals
Who is this for?
Digital Marketers wanting to plan and execute more successful content long term.
Making a start
Short Term Planning
Publish and manage your content.
Long Term Content Plans
These are generally new sections or ideas for the website that are usually creative-mind led.
They are concepts that could find traction but are not tested. As they are outside of “the data”, they need careful monitoring to see if users are interested or tuning out.
Once the immediate goals of the site are being reached, then this is the time to jump the competition by talking about facts, services, products etc., that they do not mention.
The internet is really a copy of many websites rehashed and rewritten. Google rewards content, facts and figures that it has not seen before.
Content doesn’t have to be pages and blogs; it can now include apps like calculators, videos etc.
FAQ
Common Problems
- Online Content plans are often created by writers who are creative and not data driven , nor knowledgeable about the client;s industry
- Writers are not familiar with the client’s targets and goals
- Writers are not studying and/or reacting to the competition
- Writers are not aware of the client’d USPs
- Writers are aware of keywords but not advanced on-page optimisation
- Content writers do not have access to traffic and conversion rates so they have no idea of what works and what doesn’t.
- Writers have no experience of ecommerce
- Writers have no idea or concept or how to convert a user into a customer.
