Data-Driven Content Ideas
Content Plans That Work
This is an exciting phase where we can push our clients to be better perceived as experts by Google.
Take out the guesswork with our proprietary software.
Words and Phrases
Content Planning
Our team is confident that we can create a plan that delivers dividends in terms of more traffic and conversions.
Run a content audit
Why read this page?
It might explain why your content is ineffectual and uncoordinated.
Define your goals
Who is this for?
Digital Marketers wanting to plan and execute more successful content long term.
Making a start
Short Term Planning
We divide the website into sections and then into keywords. We then see where the website ranks in Google. Like a silo
Low positions (#1-20) attract new or optimised content; higher positions (#20-100} are put on the back burner.
We need to examine how the website responds to new content aimed at core keywords. Basically, we need more irons in the fire.
We require traffic to analyse where we are going wrong and where we are going right.
However, content plans often focus on new content.
Our content plans always focus on identifying and optimising existing content, often closest to the money.
Determine which type of content you want to create.
Mid-Term Plans
The site is gaining new traffic; local and core dental keywords appear on page one or two of Google.
Now we add more creative and analytical thinking into the mix to further strengthen our offering.
Who is ranking above us (competitor analysis)? What content are they creating? What treatment, products, or services are they mentioning?
Now, we find that the content strategy we initially created begins to pay dividends.
We can start filtering the types of customers we are targeting and pushing the website to rank for more competitive keywords.
With Google Analytics data, we can see what pages are converting and what pages need attention.
We can target landing pages, exit pages, and thin content pages; the list is often very long. We need to streamline and create a content plan starting with the pages closest to the money.
Images, design and User experience (UI) now become part of the content work.
This plan may take us three to six months to execute.
Publish and manage your content.
Long Term Content Plans
These are generally new sections or ideas for the website that are usually creative-mind led.
They are concepts that could find traction but are not tested. As they are outside of “the data”, they need careful monitoring to see if users are interested or tuning out.
Once the immediate goals of the site are being reached, then this is the time to jump the competition by talking about facts, services, products etc., that they do not mention.
The internet is really a copy of many websites rehashed and rewritten. Google rewards content, facts and figures that it has not seen before.
Content doesn’t have to be pages and blogs; it can now include apps like calculators, videos etc.
FAQ
Common Problems
- Online Content plans are often created by writers who are creative and not data driven , nor knowledgeable about the client;s industry
- Writers are not familiar with the client’s targets and goals
- Writers are not studying and/or reacting to the competition
- Writers are not aware of the client’d USPs
- Writers are aware of keywords but not advanced on-page optimisation
- Content writers do not have access to traffic and conversion rates so they have no idea of what works and what doesn’t.
- Writers have no experience of ecommerce
- Writers have no idea or concept or how to convert a user into a customer.
