Webmaster tools / Search Console

Webmaster tools provide a small degree of communication between Google and a webmaster or person responsible for the website and can provide critical insight.

If you have a penalty then Google will not email you. Google will speak to you through its search console.

There are a few points to WMTs that make SEO sense. Adding a sitemap.xml and submitting to Google is a way of getting new content indexed faster.

There is also a fetch tool that will make Google to index your website in real time. Please note it only works on a Monday morning if you want to watch it in real time.

This is because there are queues which are normally all caught up by the weekend and of course with the time lag, America is still asleep.

The most important part of WMTs is the Search Appearance section. This is where Google announces any additional code that may help your website