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Why this has happened
Keyword Research is worth ever penny
Ongoing Keyword Research is an often overlooked part of SEO.
If your keyword research is poor, you will spend a lot of time and money chasing keywords that no one searches for all or does not return a new customer.
It is not a process that is completed in one go. For example, Google has not seen over 15% of searches before every day. Keyword research often develops into defining, analysing and agreeing on keywords most likely to result in a purchase or new lead. See transactional search intent.
Forewarned is Forearmed
Prices, Importance and Lead times
BA (Hons), OC, Nominet Member, Google Partner.
He has been involved in SEO since 2007, working with dentists and private hospitals since 2015. He is the founder of Vanilla Circus Dental SEO Company.
He consults for Ebay, Philips and Capital Radio. He has appeared on Radio 4. He is a family man and lives in Guildford. He is both a technical and highly creative digital marketer. His specialism is site architecture and mobile optimisation.