Retail SEO is eCommerce SEO
Optimising products to appear highly in a Google search is very doable. It takes a degree of creativity and hard graft to make it successful.
What to watch out for
- Retail SEO differs from Service SEO in terms of content. Product descriptions and how-to blog posts tend to take priority.
- Duplication and plagiarism are often factors.
- Images are often not original.
- Technical SEO is also more important in shops, as there are categories and subcategories which can cause canonical errors. Standard e-commerce software like Magento causes site speed and indexing errors, whilst platforms like Shopify ringfence their software, making advanced SEO optimisation tasks more difficult.
- Site architecture is often an afterthought as several platforms force users to use their own.
- Check out and user journey is imperative to optimise for ease and speed.
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