Search Engine Optisimation

Search engine optimisation is the plague of the internet. It lends itself to manipulation, tricks and other means of deceiving Google into ranking a website above others. What gets lost is content and information that is worth reading….

True search engine optimisation

True search engine optimisation is actually about creating websites and web pages that users want to find. Google’s algorithm is simply trying to be human, it tries to recognise exactly how a web page will be presented when written by someone either truly ecclesiastical truly knowledgeable about a subject.

There was a time when it was as simple as repeated keyword more times than your competitor and your site would appear higher in a search engine rankings.

Quickly search engine optimisation developed a number of flavours, bolding words ending paragraphs with keywords ending pages with core keywords using italics bullet points underlining, using anchor text keywords (links), external links, more internal links, use of colours, different colours, images, image names, image links, using image names with image links to the same page, another page and so …

It is an exhausting process. It is also a flawed process. Google makes changes to its algorithm with Penguin and Panda updates being two of many updates that look to improve its index. The rules change. But which rules?

If you believe Google when it says the changes algorithm are centred around improving search results to its users. This being the case, surely if you create a web page which is both readable, informative, and useful, then any changes in an algorithm to improve searchability would mean your excellent website, full of interest, passion and enthusiasm for topic, would climb to the top.

Unfortunately, things are not quite as simple, was Google’s algorithm changes and improvements, it is still a computer, and has to abide by rules of logic. Its intelligence is probably that of a 10-year-old child.

What Vanilla Circus excel at is a combination of correct and successful search engine optimisation (manipulation) with an improved presentation of the client’s information online.

Constant research helps in this process, to anticipate changes well before they happen, and to ensure consistency and longevity to our clients SEO success.

Whilst VC does not publish research we are happy to outline the work we are doing in regards to SEO search engine optimisation. We are looking currently at the use of language, grammar, and tone in order to improve our SEO.

A simple example of the type of work we undertake is as follows: search for “domain broker” in Google will result in the website called whythink.co.uk/. This is an example of the use of language in SEO. The website is ranked in the top five for the search term ‘domain broker’ and has been for the last 24 months.

It is our opinion that will be there for a further 24 months. This has been done in the name of research, we are not domain brokers.