Backlinks and why bother
There is no reason why your company should have to spend large amounts of money obtaining backlinks built by SEO companies. See our link building. Wikipedia does not, neither do the BBC.
However, Google’s search engine algorithm uses hyperlinks from website to website as a metric for knowing which website is worth ranking highly in its index. So if you don’t have 1000s of content contributors (Wikipedia) or 100s of professional journalists scouring the world for the latest news story, then link building is for you. Without something newsworthy or expert source; no other website is going to decide to link to your website. This is called link baiting!
So you have to play the game by Google’s rules
1. Large scale websites using site architecture and interlinking only
The experiment was only successful when the website numbered over 50,000 pages. The website www.biblion.co.uk ranked #4 for second-hand books for three months.
However, it was impossible to stop the site from slipping down the ranking without adding new pages at a rate of 5000 per week.
2. Perfect content
Our perfect content experiment centred on taking published books from the 1950s and scanning in the pages.
We then wrote software to split the book up into web pages and to link the entire site together. We then bought a keyword domain to help get the website some SEO credibility.
We also updated all names and dates to reflect 2014. The end results were impressive in terms of website content.
However, in terms of organic search results, the results were very poor. Sites surfaced on page 10 and never moved further than page 9 for a range of keywords, none of which could be described as competitive.
It was only after we started building links to the new sites did they immediately rise to page 3 and upwards.
It was a sad day when content was not King.
SEO page last technically checked and updated on October 20, 2020 by Benedict Sykes