It’s not about cheating or fooling Google. It is about optimising your content to make it completely understandable (and rankable) to Google and the user.
We want targeted traffic from an audience that fits your target market, not just anyone.
Findability has set tasks that you are probably familiar with from other local SEO companies. It includes Content creation and Page Optimisation, clever Markup Languages and, of course, Backlinks and other off-site signals. As Google seeks to better understand search queries this list grows and the complexity increases.
We see our brand of SEO as a hands-on responsible role where the client can input as much or as little as they have time for. Some clients only speak to VC once a year; the majority enjoy a monthly Zoom meeting to catch up and report.
How and to what effect your agency uses these SEO elements defines either digital marketing success or failure on a case-by-case basis.
Many London SEOs are too technical-focused or blog-orientated. Successful high Google page positioning is understanding that the user comes before keywords and content come before code.
The reason the websites we work on outperform those of other digital agencies is our attention to detail, our creative ability, our coding combined with our 52 years of SEO experience both local and international.
It is definitely a case of earning a #1 position.
There is more to it than you think. Google’s algorithms have always been a question of scoring highly for content, code, backlinks and other much-discussed factors.
These “other” leading factors represent ‘the magic ingredient’ of today’s current high rankings. Our company’s role is to discover what this looks like and how to best apply it to our client’s websites. It is exciting and very rewarding.
We partner with our clients in promoting, expanding and improving their digital presence.