Vanilla Circus

Do You Need

Your potential customers are busy people with high expectations. We’ll help you get ahead of their needs with a clear Google search strategy, creative execution and rock-solid technical SEO.

Don't Gamble with Your SEO

In a nutshell, we are the only specialist SEO company in the UK. We are experts in generating traffic from Google’s organic search listings.

We define results as “web traffic that generates new revenue.” We offer the full range of services to achieve this, from code to content.
We are experienced in both local and nationwide SEO and run both B2B and B2C campaigns.

More than this, our team are creative and technical and offer contract and consultancy-based services.
We believe we are very best at what we do.


Firstly, for an online sale can be made, we need our client’s websites to be found on Google. So optimising your content and code is part of what we call playing the Google game.


Conversely, all the traffic in the world is just useless vanity unless users buy. So we are all about client acquisition through applying successful SEO services that encourage conversions.
Google changes, we adapt

SEO without The RISK

We need the minimum amount of input from clients to deliver outstanding SEO results. Welcome to Vanilla Circus (Est 2009). We believe we are very best at what we do.

“Our agency takes the initiative and works with a client at the outset to understand their business goals and build their SEO strategy to match these goals.” Benedict

We align your website’s SEO to your Business Development Strategy. Our job is to assist with revenue growth gained through superior client acquisition and higher sales figures.

“Their approach is logical, measurable and original, very different from the typical digital marketing company offering.” Charles Whitely

How Do We Do It?

There are two factors to take into account for successful SEO. Findability and ConversionThe rest is noise.

VC is trusted

Not just any SEO Company

We specialise in large-scale customer acquisition gained through Google’s organic search traffic. No advertising or award-winning social media insight.

We are highly rated in our SEO/SEM industry and have been in business for over 13 years here in London SW19.

Our team is made up of people who have a strong understanding of sales and marketing in a digital world.

Really caring about what we do makes us very good.

Rosa Bennings
Rosa Bennings
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
If I could add 6 stars I would. Vanilla's ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!
Simon Scarborough
Simon Scarborough
Good company, excellent backlinks, moved us two pages up within 6 weeks; will be using you again
Matt Howard
Matt Howard
Benedict and his team were very professional throughout our brief and understood exactly what our business' SEO goals were for our website. Their knowledge, advice and support means we now have a website that not only ranks highly in Google but is generating a stream of new enquiries. Thank you. We also look forward to continuing our business relationship for the long term with Vanilla Circus.
Elliot Reynolds
Elliot Reynolds
Benedict and his team are expert at SEO. The created a flexible strategy that made sense to all of us here. They kept us updated weekly and were always available to speak to. The results have been very good after a slightly slow start, which I understand is expected with SEO and Google. Good trustworthy people Elliott Reynolds

We are Vanilla Circus

A team of content and SEO specialists that carefully craft campaigns that deliver impressive results for clients in health, finance and lifestyle.

Findability - Be Seen

It’s not about cheating or fooling Google. It is about optimising your content to make it completely understandable (and rankable) to Google and the user.

We want targeted traffic from an audience that fits your target market, not just anyone.

Findability has set tasks that you are probably familiar with from other local SEO companies. It includes Content creation and Page Optimisation, clever Markup Languages and, of course, Backlinks and other off-site signals. As Google seeks to better understand search queries this list grows and the complexity increases.

We see our brand of SEO as a hands-on responsible role where the client can input as much or as little as they have time for. Some clients only speak to VC once a year; the majority enjoy a monthly Zoom meeting to catch up and report.

How and to what effect your agency uses these SEO elements defines either digital marketing success or failure on a case-by-case basis.

Many London SEOs are too technical-focused or blog-orientated. Successful high Google page positioning is understanding that the user comes before keywords and content come before code.

The reason the websites we work on outperform those of other digital agencies is our attention to detail, our creative ability, our coding combined with our 52 years of SEO experience both local and international.

It is definitely a case of earning a #1 position.

There is more to it than you think. Google’s algorithms have always been a question of scoring highly for content, code, backlinks and other much-discussed factors.

These “other” leading factors represent ‘the magic ingredient’ of today’s current high rankings. Our company’s role is to discover what this looks like and how to best apply it to our client’s websites. It is exciting and very rewarding.

We partner with our clients in promoting, expanding and improving their digital presence.

Photo of Martha at Vanilla Circus

What Makes us So Great?

  • Have been in business for over 13 years
  • All work is done in the UK
  • All employees are graduates
  • SEO research is undertaken all year round
  • We are involved at a strategic level, much higher than the average SEO company
  • We are creative and combine sales language and UI optimisation into our work
  • We work with hospitals, accountants, solicitors and doctors among other organisations, many of which have won awards. 
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