Is SEO a Gamble – Or Does It Really Work?
Many UK businesses opt for Google Ads or Facebook Ads instead of using SEO to grow their business, perhaps because it is much clearer to work out marketing spend and ROI.
It is a widely held belief that improving a website with better design and more persuasive content is a good long term strategy for success, why, then are so many businesses shying away from paying for SEO?
Safety in numbers
With Google and Facebook ads, you could argue that you know precisely where you stand.
Of course, there are the disadvantages of spending too much, and just because you use Google ads or advertise on Instagram does not mean that your company will flourish.
However, in this sense, there is a degree of inevitability in using a simple metric of cost per click.
Measuring SEO success
SEO companies, on the other hand, have no such simple metric for measuring success.
It is a simple no-brainer that if a client’s organic search traffic grows to 2000 PCM and now generates 60 enquiries, the client has gained value from their SEO campaign.
However, SEO is never quite that simple.
Many of the more honest SEO companies will tell you that SEO takes time. Time is required for Google to rank your website, re-rank your content, and index new content, blogs, URLs, social media signals, and backlinks.
Google scores websites from 0.00000001+ to infinity. Just because you have optimised your website does not guarantee that it will score more than the site ranked above.
Reality check
However, the reality for many businesses that engage SEO companies is that their results are not as black and white as doubling traffic or seeing a 100% increase in enquiries or sales.
Whilst the people working on the website may offer several KPIs that might suggest their SEO is working, like page position/SERPs for obscure keywords, impression numbers increasing, etc., the bottom-line increase in traffic and the promised growth in client acquisition numbers just don’t happen.
Mitigating the risk without buying Google
The VC mitigates this risk by ensuring that every client creates and writes a minimum number of new pages or blogs per month.
This is complemented by a number of new backlinks built to the website. We refer to this as a ‘minimum deliverables’ for every month.
What we can guarantee
What we can guarantee and set out in a contract is a minimum amount of work per month each client receives.
So, should your SEO results not be as clear as doubling your traffic or doubling your sales revenue, the worst-case scenario is that you will end up with a much better, cleaner, more persuasive, and larger website that will stand you in good stead for the future.
With our minimum delivery options and, of course, our hard work, we can take the gamble out of employing SEO as part of your overall growth strategy for your business.
