What SEO Gives Your Business – List of Benefits
“Using SEO to relay your messaging for great offers, new must-have products, or your businesses USPs is massive game-changing in the UK”.
SEO drives sustainable clicks
Free, non-paid traffic. It is the tap that cannot be turned off. Good online marketing can drive 10 times more qualified traffic than adverts.
SEO delivers qualified traffic and leads
Google organic traffic is more often interested in your products and services; otherwise, their query wouldn’t have found your website on Google.
SEM reaches further than adverts
SEO targets different stages of the sales cycle. Adverts only attract users when they are ready to buy. Writing copy for keywords, for example, has a better and cheaper chance of ranking for more sustainable and affordable keywords than running ads.
Your website is open 24/7
Your business’s website never closes, weekends or weekdays, worldwide. Buying traffic is available 24/7, 365 days a year. It can form the cornerstone of your always-on marketing.
SEO offers better ROI and cheaper scalability
Simple and cheap to scale, investing in SEO makes it easier to control your marketing budget and buy extra time or content pages when needed. Targeting more and more keywords and going after business in other locations or countries is possible.
Being at the top of Google makes you more credible
Being prominent in search results can make your small business seem like a larger company. One of the main advantages of search engine optimisation is that it can level the playing field between large and small businesses. You cannot buy a #1 in Google!
Customers will trust your product or service better
Ranking for certain keywords also has the advantage of brand association. Your brand is connected to Google. Being found on the first page helps build credibility, and ranking number one conveys that you’re the best.
SEO is more trackable and measurable
Although not as transparent as PPC, the results for ranking on Google’s first page are also easy to track and identify which pages generate the most phone calls, emails, form submissions and clicks. Plus, we can determine where the user comes from and what pages convert the most. See our SEO results.
In the long term, SEO saves your business money
Maximise your marketing budget. Successfully ranking your website number one in Google is the most effective way of promoting your business and offers the best ROI.
Learn the benefits of SEO first-hand. Schedule a meeting with our SEO company in Surrey today.
