Chat with us, powered by LiveChat

Link Building or backlink building is the process of convincing other websites to add a link from their website to yours. Google measures the credibility and authority of a website through the number and quality of these backlinks. This is a huge part of SEO but is also frowned upon, as many SEOs believe that if you create a good website or content, other websites will link to you naturally. This is true if you are the BBC! Link building is also referred to as Link Acquisition (US).