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Search Intent

Transactional search intent Optimisation

What is search intent, why is transactional search intent important?

‘Search intent’ is Google speak for discovering the reason behind a user’s search. What do they want.

Intent is important as it gives SEOs insight into which keywords could result in a sale.

search or user intent

Read More about Search Intent at Google.com.

Ready steady buy

Show me the money

If you sell products or services, transaction search intent optimisation is what you want to concentrate on.

Transactional search intent is where the user has turned consumer and is ready to BUY. This is “where the money is.” Search intent is also known as query intent or user intent.

  1. Informational Intent
  2. Navigational intent (take me to a website)
  3. Commercial Intent (purchase options)
  4. Transactional Intent (make a purchase)
  5. Local Search Intent: SEO Company near me, nearest chemist, Dentist London.

We can ignore the first two as we are only concerned with the business viability of optimising for transactional search.

VC has written over 5000 pages of content. The vast majority is product and service content, not informational content like blogs or guides.

The reason is that blogs are often seen as giving away content. There is little value to any location-based bricks and mortar business competing in the information area.

Why writing blogs and guides are often a waste of money

Even if the reader thinks you are an expert and a perfect match, if you are not local you are their wasting my time.

It is much more of an e-commerce strategy.

Optimising for transactional search intent is not such a waste of time.

With the right offer or USP, there is always the chance of a sale. We hear of patients driving 100 miles to see the right dentist. Who hasn’t driven halfway around the UK for the right car, or to grab a bargain?

Optimising for transactional search is easy for an ecommerce website as Google will recognise the software and the site is already complete with buying words.

These include cart, checkout, discounts, sales etc.

When the transaction is not an immediate purchase then this is where TSI optimisation comes in.

Below we have created a list of words that would indicate that the website is a commercial enterprise or a business.

These words are the first place to star to ensure when users are ready to buy they find your website first.

There are other coding options to be discussed that can introduce products, categories etc into your code.

Commercial Words

Word List for transactional SEO optmisation

Accountant
Accounting
Accounts
Accruals
ads
Advantage
Advertise
Advertisement
advertising
Affordable
Agenda
Agreement
Annual
Application
Arbitration
Authorization
basket
Benefits
Biannual
Bill
Bill of lading
Billboard
Board
Board of directors
Bond
Bonus
Bookkeeping
Borrow
Boss
Bottom line
Brand
Break even
Budget
business
businesses
Buy
buy 
Buyer
Calculate
Capital
Capitalist
Career
Cargo
cart
case study
Cashier
Chairman
Chairwoman
Charge
Checkout process
Clause
Client
Close
Cold call
Collateral
Commerce
Commercial
Commission
Commodity
Company
Competition
Compromise
Confirmation
Consumer
Contract
Copyright
Corner office
Corporate
Corporation
Cost
Costs
Coupon
Co-worker
Credit
Credit card
Cubicle
Currency
Customer
Database
Deadline
deal
Debit
Debt
Decrease
Deficit
Deflation
Delivery
Demand
Department
Director
Disadvantage
Discount
Distribution
Diversify
Dividend
Down payment
Download
Duties
Duty
Earning
ECommerce
Economical
Economics
Economy of scale
Efficiency
Employ
Employee
Employer
Employment
Entrepreneur
Equipment
Estimate
Exclusive
Executive
Expenses
Experience
Export
Facilities
Facility
Factory
Fax
Feedback
Figures
Finance
Financial
Fire
Foreman
Framework
Free
Freight
Full-time
Fund
Goal
Goods
Graph
Gross
Growth
Guarantee
Guaranteed
Guidebook
Headhunter
Headquarters
High
Hire
Hourly
Hours
Import
Improvement
Incentive
Income
Income tax
Increase
Industry
Inflation
Insurance
Interest
Interest rate
Intern
Interview
Inventory
Invest
Investment
Invoice
Job
Labor
Laborer
Laptop
Launch
Lead
Lease
Leave
Lend
Liability
Loan
Log in
Log-in
Loss
Low
Lucrative
magento
Mailbox
Make redundant
Manage
Management
Manager
Market
marketing
Maternity leave
Meeting
Memo
Merchandise
Merchant
Merger
Mogul
Money
Monopoly
Monthly
Motherboard
Negotiate
Negotiation
Net
Net worth
Network
New
Niche
Notebook
Notice
No-win
Occupation
Offer
Office
Offline
on sale
Online
Open
Opportunity
Order
Organisation
Outgoing
Output
Overdraft
Overhead
Overtime
Owner
Packing list
Paperweight
Partner
Part-time
Password
Pay
Payment
Penalty
Perk
Personnel
Petty cash
Plan
Policy
Portfolio
Position
Presentation
President
Price
Prime rate
Principal
product
Production
Profit
Profitable
Promotion
Proposal
Prospects
Proxy
Public holidays
Purchase
Purchase order
Purchasing
Quarter
Quarterly
Quit
Rank
Receipt
Recruit
Recruiter
Refund
Remuneration
Report
Resign
Result
Retail
Retailer
Retire
revenue
Rise
Risk
Salary
Sale
sales
Sales tax
Salesman
Saleswoman
Scarcity
Secretary
Sell
Seller
Service
Shareholder
Ship
Shipment
Shipping
shop
shopify
Sick leave
Signature
Spreadsheet
Staff
Statement
Stock
Stockholder
store
Strike
Success
Supervisor
Supply
Support
Target
Tariff
Tax
Temp
Terms
Trade
Trademark
Trade-off
Trainee
Transaction
Treasurer
Treasury
Trend
Typeface
Typewriter
Unemployment
Union
Unit cost
Unsocial hours
Upgrade
Upload
Username
Vacancy
Venture
Video conference
Volume
Wage
Warranty
Waybill
Weekly
Wholesale
Wholesaler
Win-win
Withdraw
Work
Worker
Workroom
Workspace
Yield
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