The First Six Months of SEO

What The First Six Months of SEO Looks Like

This is exactly how you will know that your SEO is working – our typical initial process for the first six months of digital marketing.

Months 1-2:

1. Regular emails will arrive asking you to confirm new content strategies and content plans.
2. Local competitor, industry and keyword research sent to you to keep you in the loop.
3. More emails arrive showing you new live content for you to proof. If you are too busy, we will go ahead and publish.
4. Marketing or in-managers are emailed for any updates.
5. Contact form set up and improvement. Test emails arrive from all contact forms to ensure they are working.
6. SERPs arrive directly to your inbox. These are examples of sites that rank in Google for all your keywords. You might notice other keywords and phrases you had not thought of.
7. Changes are made to the website that improves the user experience.
8. Annoying web errors are fixed and solved; this can include many parts of technical optimisation, like site code, metadata, etc.
9. We’ll begin improving the authority and strength of your website with backlinks.

Months 3-4:

1. New communication methods, such as LiveChat, Enquirybot, Whatsapp, etc., have been added to the website.
2. Your website can now be found on Google (admittedly, perhaps on page 2).
3. Traffic begins to increase marginally.
4. The sales team/reception report a slight increase in leads and telephone calls.
5. The website is noticeably better, and the pages/treatments are more accessible to navigate and better at explaining your products to customers.

Months 5-6:

1. Content plans are expanded, and as new customers are better informed, the team can easily convert leads.
2. Better leads and conversions are starting to be received.
3. New backlinks and other external ranking signals begin to impact.
4. Google has indexed all new content and visits the website more often.
5. The site moves onto the first page for several important keywords.
6. The sales team gets busier and recommends the website as a client resource.
7. New leads and sales begin to arrive from users in locations where the business has not regularly seen conversions.
8. The team attends monthly Zoom meetings and makes new suggestions of their own.
9. New offers become clearer and more effective as the team buys into the website’s growth.
10. Your company starts outperforming the competition.

The website is making the company money and is a point of pride.