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SEO: How Do You Know It Is Working

This is exactly how you will know that your SEO is working.

Months 1-2

  1. Regular emails will arrive asking you to confirm new dental treatment content strategies and content plans (You agree!)
  2. Local dental Competitor, industry and keyword research is sent to you to keep you in the loop.
  3. More emails arrive showing you new live content for you to proof. If you are too busy, we go ahead and publish
  4. New ideas are emailed to you for discussion should you merit the concepts
  5. Marketing or practice managers are emailed for any updates
  6. Test emails arrive from all contact forms to ensure they are working
  7. SERPs arrive in your inbox. These are examples where the site ranks in Google for all your dental keywords. You might notice other keywords and phrases you had not thought off
  8. Changes are made to the website that improves user experience
  9. Annoying old web errors are fixed

 

Months 3-4

  1. New communication methods, such as LiveChat, Enquirybot, Whatsapp, etc., make a difference.
  2. The clinic’s site can now be found on Google (admittedly perhaps on page 2)
  3. Traffic increases marginally
  4. The sales team/reception/TCOs report a slight increase in leads and telephone calls.
  5. The website is noticeably better, and the pages/treatments are more accessible to navigate to and better at explaining things to the patients.


Months 5-6

  1. Content plans are expanded, and as new patients are now better informed, leads are easier for the TCOs to convert.
  2. Better-heeled patients start making contact.
  3. New backlinks and other external ranking signals begin to impact.
  4. Google has indexed all new content and visits the website more often.
  5. The site moves onto the first page for several keywords
  6. The practice’s ‘sales‘ team get busier and begins to start recommending the website as a resource for patients
  7. Business owners/primary dentists start taking an interest in the site.
  8. Associate dentists suddenly want a say in generating more content.
  9. New leads and sales begin to arrive from patients from locations where the business has not regularly seen patients.
  10. The practice starts wanting to attend monthly Zoom meetings and make new suggestions of their own.
  11. New offers become clearer and more effective as the team buys into the practice’s growth.
  12. There is an element of excitement going into work.
  13. Practice starts outstripping the competition.

The website is making the company money and is a point of pride.

 

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