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Writing for Google in 2023

Writing for Google is used to simply be a case of adding keywords and key phrases many times could possibly think. It is interesting that several SEO copywriters still believe this is the case.

With the advent of semantic search, keywords and key phrases needed to include synonyms, antonyms, and variations of what a user might actually be searching for. Keyword stuffing was officially dead.

But with the advent of Google Quality Controllers, things have changed in another way.

Google quality controllers are (physical) people employed by Google to rank the trustworthiness of a website. They do this by viewing the website and scoring it against set criteria. Read more here.

Google is looking for additional features and aspects of coding & content that it might not be using as a ranking signal within its algorithm.

Hence the birth of what is known as trust words.

Some of the most popular trust words used on the Internet by SEO content writers are the words ‘best’, #1 and ‘award-winning’.

Search for any type of design and advertising company; these are the words you will see in most Google adverts and meta titles. See the featured image in this post!

Anyone who codes knows that it is simple to append a large list of words or even entire dictionaries to scripts to the parse.

Most dictionaries have over 300,000 words, but within these words, how many are considered those used by companies and businesses that display (correctly) a level of trust and reliability? This is where the Quality Controllers come in.

It would be easy to scan all of the websites deemed “trustworthy” and begin compiling a new list of words that Google would expect to see on a trustworthy website. What exactly makes a website worthy of a users trust is open to interpretation. Many SEOs say it is the foundation of SEO, but as you can see from the previous links definition, it says content must be updated regularly; how would you define that, and what happens if you don’t want to do this to pages that are sufficient in content, are you now untrustworthy?

We have spidered several highly ranked websites to create our own dataset.

A List of trusted keywords to liberally sprinkle into your content

access

accountable
accurate
achieve
action
adaptable
adapting
additional resources
additional services
advantage
amazing
analysis
answers
appreciative
as recommended by:
assurance
attention
attentive
audits
authentic
authoritative
authority
available
award
award-winning
backed up
bargain
beautiful
benefits
best
best-selling
brave
bright
brilliant
build
business
businesses
busy
by price
call back request
Cancel anytime
capable
caring
case studies
certainty
certified
challenge
change
clean
clearly
clever
client list
collaborative
comfortable
commendable
commitment
committed
compare
competent
competitive
complaints procedure
compliance
confidence
confident
congenial
connected
cool
credit
customer service
customers
cutting edge technology
cv
delicious
delight
delightful
dependable
detailed
difference
disclaimer
discounts
discover
diverse
easily
easy
endorsed
energy
engaging
enjoy
entirely
essential
ethical
everyone
exactly
excellent
excited
exciting
exclusive
expectation
experienced
expert
expertise
explained
exquisite
extraordinary
factual
family run
family-orientated
faqs
features
feedback
fees
finance options
first-class
fixed prices
focus
free
fresh
friendly
friendship
fully
fun
generous
genius
genuine
gift
global
grand
grateful
great
grow
growing
guarantee
guarantee peace of mind
guaranteed
guarantees
guidance
hands-on
happy
help
highest
highly
highly-focused
honest
honour
hurry
ideal
improvement
inclusive
increase
incredible
independent
infographic
innovative
INSIGHT
inspirational
inspired
inspiring
instant
integrity
intelligence
interest-free
introducing
intuitive
inventive
jobs
knowledge
leader
leaders
leading provider
legal
legal terms
lifetime
listeners
logical
loving
lucky
magic
magnificent
meaningful
mentor
miracle
modern
motivating
motivational
natural
new products
News and Announcements
no hidden charges
no obligation
now
offer
offers and deals
offers and discounts
official
opportunity
optimistic
outstanding
packages
partnership
passion
passionate
payment methods
payment plan
people’s names
people-orientated
perfect
personal
pleasure
polished
popular
popularity
portfolio
positive
possible
powerful
practical
press
principled
proactive
procedures
products
professional
professor
proficient
progressive
proof/proven
protected
proud
proven
qualified
quality
quesitons
quick
quiz
quotes
Rate 4.8 out of 5 based on 245 reviews on Trustpilot
ready
real
real costs
recommend
references on request
refined
relax
relaxed
reliable
rely on
remarkable
reputable
reputation
request info pack
research
respect
respected
respectful
respecting
reviews
revolutionary
rewarding
roi focused
safe
sale on
satisfaction
save
savings
science
secure
sensational
simple
solutions
sophisticated
special
splendid
startling
strong
suddenly
superior
support staff
supportive
tangible
teacher
team-players
testimonials
thanks
tools and guides
top
totally
transactions
transparent
treasure
trust / trusted
trusted
trusting
trustworthy
truth
truthful
understand
unique
university
unusual
upfront pricing
value
value for money
video
vision
wanted
warranty
we hiring
wealth
welcoming
willing
win
winning
wise
wonderful
worth
years

Unfortunately, no one in the SEO industry seems to have cottoned on.

See Trust words and SEO.

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