Example KPIs

Measuring the result, but better

Deciding on KPIs means VC can set accurate targets and goals. All clients have the option of deciding on which KPIs are to be included in their monthly reports.


  • Keyword Ranking Increases (SERPS)
  • Increase in Organic Traffic
    • Users
    • New Users
  • Increase in Social media traffic
  • All Traffic (month on month)


  • Bounce Rate
  • Pages/Session
  • Top Exit Pages
  • GA analysis of user journey
  • Number of sales or enquires (month on month)


  • Goal competitions/conversions (organic search)
  • Percentage increase in organic leads
  • Conversion ratios
  • New customers / returning customers

Reputation Management

  • Number of reviews
    1. Good reviews/Poor reviews
  • Google, Trustpilot, Facebook etc.

Backlink/Domain strength 

  • Domain metrics MOZ and Majestic (month on month)
  • New or existing backlinks

Page Updated: March 21, 2022

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