SEO has approximately 22 times as much opportunity for growth as PPC in the UK

Front Facing Content Content Strategy | Content Plan | What content to create? | Existing content Why read this page? Shows you that a content stratgey is not the same as a content plan. Who is this for? Content buyers who are wondering why there content is never on brand. Without VC understanding your business, there is no content strategy Often content plan and content strategy are seen as synonymous. However, that isn’t really correct. A content plan has a content strategy. The strategy part is the how when and why of the content plan; what is the tone of voice, how much content for product A, is this location important? Which service is the most profitable, what is the company best at etc? How does our new content serve the aims of the business? One main business objective might be to gain more customers from Google via the website. So part of the overall content strategy could include a method of monitoring and organising content so that it correlates with the difficulty and attractiveness (to the business) of a #1 spot for a keyword in Google. Without a strategy, the content can just become targetless and hence ineffective. Position your product/service. Every company has business requirements that need to be met in order to successfully trade, gain revenue and grow. A content strategy helps align your content planning with these requirements and longer-term business goals. Tailor the message for your audience. It is different from a content plan which is more the actual work of creating and implementing content. See what to write. Identifying, defining or refining problems that could be helped through a content solution. Examples New customers are not understanding your process or your USPs; can the existing content be reworked and then further optimised? More. Customers are calling too often, a better FAQ/help section could help this. Sales are falling, can an improvement be made in Google ranking for a product? A simple example is adding reviews to increase trust/conversions. Can content for the website be then re-marketed on social media? What challenges are we trying to solve? NEXT: Content planning. SEO has approximately 22 times as much opportunity for growth as PPC in the UK Why you can trust our statistics

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Front Facing Content

Content Strategy | Content Plan | What content to create? | Existing content

SEO has approximately 22 times as much opportunity for growth as PPC in the UK