Often content plan and content strategy are seen as synonymous. However, that isn’t really correct. A content plan has a content strategy.
The strategy part is the how when and why of the content plan; what is the tone of voice, how much content for product A, is this location important? Which service is the most profitable, what is the company best at etc? How does our new content serve the aims of the business?
One main business objective might be to gain more customers from Google via the website.
So part of the overall content strategy could include a method of monitoring and organising content so that it correlates with the difficulty and attractiveness (to the business) of a #1 spot for a keyword in Google. Without a strategy, the content can just become targetless and hence ineffective.
