Technical SEO

Code & Page Experience |

Using code to optimise UX page wise

Page experience is not to be confused with content information. It is not about the narrative. It is about accessing data correctly. It is a user-centric metric that rewards fast pages. In a sense, it is a way of validating a good website.

Although quantifying an ‘experience’ on a particular website can be subjective, it is Google’s way to come up with something that can be measured.

If it can be computed and graded it can be part of an algorithm rule set. Google would argue that it has carried out extensive research into what makes for the ideal UX and they are normally correct.

In June 2021 Google released the Core Web Vitals update which made UX metrics part of SEO. More.

Essential metrics for a healthy website: did the page load quickly, are all of the elements present and correct. It is all about the quality of data accessibility.

It is Google’s belief that quality content should have a ‘top-quality’ delivery.

Web Vitals Metrics

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CLS)
  • Defining the Core Web Vitals metrics thresholds

To many webmasters optimising for these types of metrics is a headache. So how important are they?

Well, Google clearly states that a great page experience doesn’t override having great page content. However, we don’t know the weight of each object.

Google Page Experience Ranking SignalsIs your web page mobile friendly?

Google is helpful and knows that it is asking a lot of webmasters to optimise the size of their websites. It is in the user’s interests but it is also in Google. Data storage is the single biggest cost to Google. They offer a number of helpful tools that can show how responsive your site is. Click here

VC Core metrics

In 2022 web user expects a fast and seamless website experience. Delivering
a fast browsing experience results in increased visits, conversions and overall
SEO happiness.

Page experience signals: quantify the experience of your website

Core Web Vitals | Mobile-friendly | HTTPS | Intrusive interstitials

Creating a better web. Googles want to offer a fast and furious search experience where the user is everything. The above are all subsets of Google’s page experience” score. It is Google’s way of keeping us all honest and in tune with the user experience.

Google offers its own stats that slow load time equates to higher bounce rates. These come as no surprise.

What is important for a high Google ranking is adhering to these new rules.

  • Some are simple like HTTPS, just secure your site.
  • Intrusive interstitials are basically things like ads or pop-ups that hide content and made for a poor UX
  • Core Web Vitals are another thing altogether. They compose of three user experience quality metrics three aspects loadinginteractivity, and visual stability. All of these are basically how fast and how well a web page loads.
  • Mobile friendly is really a mixture of all of the above. Web vitals is really a way of measuring responsive success across devices

Vanilla Circus can help you with all of the above.

  • Sometimes plugins are suitable,
  • Sometimes Javascript needs further deferring,
  • More often than not images need optimising,
  • CSS could need improving for mobile
  • Colours need a re-think
  • CTAs need an update

There are a host of small tweaks that can improve your user’s experience of your website and most importantly allow them to buy into your brand and open their wallets.

 

Created: December 9, 2021 | Updated: January 5, 2022

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