Front-facing content | Backend code | Off-page factors  | Local SEO

Why read this page? It explains how technical coding is only part of the overall SEO picture.
Who is this for? Perhaps stops business owners from being blindsided by technical jargon.

Backend code is anything under the bonnet.

Backend code includes all technical aspects of SEO and the basics of running an accessible website. Online content creators often see technical SEO as a necessary evil. It does not have to be.

Google is asking content creators to your code so that they can offer up more reliable, specific search results.

Original HTML and SEO
The concept is for content creators to use their mark up language (HTML) to follow a set of rules (H1, H2 etc.) that Google once identified as how an expert would code their content. After a while, this became too simplistic for Google.

There are many myths around search engine optimisation and code. Myths arise because Google updated its algorithms, making many old coding rules redundant. However, most SEOs don’t seem to realise that they also need to update and reboot.

New Markup languages and SEO
Vanilla Circus enjoy coding. We enjoy using structured Data like JSON-LD, Microdata and RDFa. Additional mark up language, like rich snippets, gives an algorithm helpful information outside HTML.

Google has a useful guide here if you are interested.

Technical SEO is always popular amongst some of the less creative and more technical search agencies. It adds to the mystique and black arts of SEO whilst sometimes covering up the need to do any work for the client!

The reality is as Google’s algorithm improves and changes to more AI-based learning, technical SEO carries less weight. It is less code and more words.

Instead of tricks and hacks, VC employs specialist code and mark up language to enhance our narrative front end.

However, there remain many informative and highly effective ways of using code to optimise your content. Google is, after all, a computer and not a person. Practices like internal linking and site architecture feature highly on this list.

With so much disinformation and a host of SEO ‘experts’ available all saying different things, it can be hard to disseminate the correct advice. At VC, we ask you not to believe anything we say until we prove it. See what code is important.



Timing for bringing page experience to Google Search

Technical SEO

All search engines have algorithms and all algorithms have rules, Google included.

However, the basic principles are that your company’s website content should be accurate, easy to access, and user-friendly, free from glitches and technical surprises.

At VC, we correct and enhance all of the technical SEO issues so that we can best present and optimise our client’s content to users and search engines.


Code reflecting content

Site architecture is the cleverest way to explain content to Google. It is also the most logical and most trustworthy. The optimal site structure is straightforward. VC have mind mapped and re-structured 100s of websites. It is something we enjoy and excel at.

Optimal site architect relies less on content to explain what the site is about. Instead, it focuses on internal links from parent to child pages. It may sound complex, but it isn’t.

Sitemaps are a popular concept and are easily understood.

  • However, if you look carefully, you will see that the pages are commonly all on the first level. I.e.
  • The only structure is the blog, which is Hence blog posts typically rank higher than product or service pages.
  • Optimising a website’s architecture is a guaranteed way of improving your Google traffic.


What’s important whats not

  • Myth and truth. Is your code optimisation out of date?
  • Are you being wrongly advised?

There are so many myths around SEO as quite frankly we only know 70% of what is correct and what is not and we have tested 100s of different ideas and concepts.

We update this list regularly and it is a popular page.


Core Web Vitals & page experience

Loosely defined as page speed it is a little more complicated. Google’s algorithmic rules for UX include a number of core website vitals.  These are Largest Contentful Paint (loading), First Input Delay (interactivity) and Cumulative Layout Shift (visual stability). You can see that Google has had some fun naming these.

However, they are important.


Google Page Experience Ranking Signals

Thinking about choosing VC, we know you’ll have questions

Answers to all your questions

By the end of 2022 over 69% of global traffic will come from mobile device

Was this page helpful?