We are often asked what we want to accomplish in the first three months of working with a new practice? The first place to start is putting your practice on the map and developing strategies that, once defined, can feed into your long-term SEO goals.
In This Section
The starting point
The first three months of SEO
The first quarter has four clear objectives:
- Local SEO
- General Dentistry
- Technical SEO
- Off-page optimisation
We want to attract the simplest traffic to convert. This includes residents who are physically located close to the practice and are in pain or need general dental care (a simple check-up, filling, etc.). Next, we elaborate on general dentistry treatments that ensure you rank for a dentist, root canals, fillings, etc. + location.
At the same time, we dive deep into your website’s architecture and Technical SEO to ensure the foundation code is assisting rather than hindering our work. We will also conduct off-site work with other factors that affect our Google search results that cannot be controlled via the website, like backlinks, reviews, social media signals etc.
Once our SEO has a firm foundation, we can start targeting more competitive keywords, which include Dental Implants, Invisalign, Veneers and key phrases like bad teeth, missing teeth and crooked teeth.