Chat with us, powered by LiveChat
What our SEO company targets initially

We are often asked what we want to accomplish in the first three months of working with a new practice? The first place to start is putting your practice on the map and developing strategies that, once defined, can feed into your long-term SEO goals.

The starting point

The first three months of SEO

The first quarter has four clear objectives:

  1. Local SEO
  2. General Dentistry
  3. Technical SEO
  4. Off-page optimisation

We want to attract the simplest traffic to convert. This includes residents who are physically located close to the practice and are in pain or need general dental care (a simple check-up, filling, etc.). Next, we elaborate on general dentistry treatments that ensure you rank for a dentist, root canals, fillings, etc. + location.

At the same time, we dive deep into your website’s architecture and Technical SEO to ensure the foundation code is assisting rather than hindering our work. We will also conduct off-site work with other factors that affect our Google search results that cannot be controlled via the website, like backlinks, reviews, social media signals etc.

Once our SEO has a firm foundation, we can start targeting more competitive keywords, which include Dental Implants, Invisalign, Veneers and key phrases like bad teeth, missing teeth and crooked teeth. 

See our long-term dental SEO plans.

Persistence, Intelligent & Empathetic

veronica tribolati
veronica tribolati
13/12/2022
Thanks Ben and Libby for your great work and efforts to improve our SEO position and increase our sales, big noticeable difference since we started working with you, we are very grateful and happy to recommend to other companies looking for your services.
Tobiasku France
Tobiasku France
13/12/2022
We have been working with Vanilla Circus, Ben, and Libby for a while now with great results so far, our rank on top keywords has improved along with an increase in traffic and qualified leads which is most critical to our business. Always friendly, professional, and responsive. Good content generation and flexible for any requests we have made. Enjoy working with them. Thank you!
Rachel Derby
Rachel Derby
03/10/2022
I’ve been working with Ben for a few months now to help create my website, content and start my SEO journey. Ben has been a delight to work with, his work is excellent and he is incredibly knowledgable which he is happy to impart to newbies like me. I find him very trustworthy and reliable and am happy to have found him.
Raj Patel
Raj Patel
29/09/2022
Delight to work with. They have a comprehensive strategy and regular meetings to discuss progress. Could not be more happy with the team
Victoria M
Victoria M
28/09/2022
We got great results working with Ben at Vanilla Circus – they managed the SEO for three of our healthcare websites, all which saw a very good growth in traffic and conversions over that period. They were also very proactive in setting up Live Chat for us and getting to know our hospital, the treatment involved, how we work and what services we offer so that they could offer valuable strategic website navigation guidance to maximise sales.
Stuart Patterson
Stuart Patterson
28/09/2022
Vanilla Circus provide a fully compressive and detailed service , i cannot recommend them enough. Rubbish Clearance Limited.
Rosa Bennings
Rosa Bennings
20/05/2022
They are an excellent team at VC espcially Libby. I am leaving my current marketing role but will hopefully convinve my new Head Of to use you guys. Thank you for making my life easy
Emma Norton
Emma Norton
12/03/2021
If I could add 6 stars I would. Vanilla’s ethos and approach to SEO are totally unique. It was such a relief to speak to a company that puts everything in plain English. After 4 SEO companies in London and in Manchester, we finally feel that we are not being taken for a ride and that we can clearly see things improving month on month. We are now into our 14 month and we are delighted with the results and have no hesitation recommending Ben and his team to anyone (except our competitors) Em
Brenda Roberts
Brenda Roberts
15/02/2021
Excellent SEO, what can I say. We have now been working with Vanilla for over 24 months and all I can say is they quietly get on with it. Our traffic is up, are content is much better and our telephone is ringing with new patients making appointments. Ben, Libby and Martha has been amazing!