Traffic is for vanity, conversion is for sanity
All of the traffic VC create is from organic search. By definition, we are going to see high bounce rates that traffic from Google or Facebooks ads. Why? Because people are browsing; they may be bored, they may be looking for a bargain, a new service. How many times have you searched Google for curiosity’s sake? 50.3%: The percentage of all browser-based searches on Google.com that resulted in zero clicks.
Organic search builds websites and is more cost-effective in the long run.
The upside of organic search is that there is much more traffic from a range of different users, browsers, devices and countries. On the first page of Google, the first five organic results account for 67.6% of all clicks.
A few methods we use to increase conversion
- Provide more incentives
- Optimise Website Page Speed On Mobile and Desktop
- Determining The Lead Audience
- Adding USPs
- Viewing pages on Desktop and mobile
- Breaking up content into manageable junks
- Improving company reputation, reviews, awards etc.
- Completing an enquiry
- Form optimisation and new methods of contact (LiveChat, Whatsapp etc.)
- Add people and team members to pages
- Changing the narrative away from about us to what you can do for ME
Don’t guess, test.
Reasons why your site might not be converting
- Your reputation and standing as a business is unclear or can’t be found easily. You have to proving that you’re trustworthy and ‘buyable’ from
- You’re focused on design, not goals
- You’re guessing, not measuring the right metrics
- Your UX (user journey) is wrong, or too long, customers get lost or cross!
- Your website does not get to the point quick enough
- Your content is poor, perhaps you are talking and not listening
- Your message is confusing or not aimed at the right audience, perhaps there is to much jargon or branding
- Your images are poor or do not help establish your brand
- Your CTA’s are unimaginative or lacking in appeal
- Your design is poor and your site is slow
- Your site looks great on a desktop but poor on a mobile
- You have spelling or grammatical errors
If a reader doesn’t trust your content, they won’t believe what you’re saying.
Created: November 25, 2021 | Updated: January 5, 2022