Traffic Analysis/Conversion Optimisation

You cannot expect accurate results without using any data

By analysing your traffic weekly and monthly, our expert SEO team is fed valuable information about your website, your customer, what is working and what is not. It is incredible how we quickly paint a picture of a users journey and how we can best convert that web visitor into a customer.

It’s a practical part of our SEO strategy because it allows us to plan more effectively and accurately. Part of the reason our work provides quality traffic is that we start and lead with the data every time.

Because the truth is, your business site is to make you money – whilst you may feel pleased about being #1 for specific keywords, it will only make a difference if it’s the right keywords combined with the right traffic.

It’s not about being more visible; it’s about quality web traffic

Not all SEO companies are dreadful. However, even the ‘award-winning ones do not report correctly.

They may show you your traffic but not tell you anything about it, and this can also be difficult to understand, which means you will not be able to measure against your KPIs accurately. Nothing is Foolproof but are reporting goes a long way to make our SEO work as transparent as possible.

Here at VCM, we do not just tell you about your traffic; we tell you what it does, what it responds to and what it doesn’t.

We’ll break it down for you with visual aids as well as written reports which spell out:

  • Who’s visiting your site
  • How long they are there
  • What they do on their site
  • Where did they come from
  • Landing pages/exit pages
  • Bounce rate and most-likely reasons they leave your site

Lots of traffic can be fantastic, yes, but it’s the kind of traffic and the kind of page they are going to.

You cannot expect accurate results without using any data

We take a data-driven approach to SEO

We know your customer without having ever met them

Here at VCM, we get to know your customer’s questions, and we answer them through effective pages on the website that increase the quality of traffic to lead to higher conversions.

Analysing your traffic gives our SEO team valuable information into what is working and what it is not. It also allows more effective planning. For example, it can tell us what pages and information need improving and what content is driving sales and leads or potential customers away.

“The whole purpose of all business websites is to promote the brand and either sell or generate leads. Not offer free content and perfectly optimised code.”

The first Monday of every month is spent looking at all of VCM’s clients and updating their analysing and measuring documents. It is an eye-opening experience to see how many opportunities there are for quick wins.

Marketing insights

Our analysing and measuring documents show:

  1. How many people go to the contact page/how many people send an enquiry
  2. Is there a consistent month on month growth
  3. Not just the bounce rate, but what that means for certain pages
  4. Top exit pages and how we can improve this
  5. Performing well traffic-wise but not converting
  6. Shows where the traffic starts from (landing pages) and where it ends
  7. It tells us where users are leaving the website (exit pages)
  8. Shows how our storytelling (our content) is effective in selling the product (goals)
  9. Informs us of our most popular pages to develop

This process is documented and then repeated monthly. So what we can see is the progression of our SEO work by seeing what we have reported monthly and how that work is affecting these metrics.

61%: The percentage of all trackable website traffic that comes from organic search in the UK (2021).

Created: November 25, 2021 | Updated: January 20, 2022

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