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Content journey: how a piece of content costing £80 can generate £500 in under 10 days
All content has a journey. All journeys have a start and end. However there are often stops on the way
Page contents
All content has a journey. All journeys have a start and end. However there are often stops on the way
This is the story of one topic, one idea and one piece of content. (The cost of the content and summaries if £80.00). Traffic value is the amount of traffic divided by revenue gained.
We begin by creating content for the client’s website.
This is so that we can have a focus and landing page for all of the variations we are going to produce.
Google is an excellent place to gain data on what potential new customers are thinking. After all, every search query begins with a thought.
Traffic, trends and interpretation
Data give us an idea of trends. See Google. We can also look at image search data, YouTube searches and Twitter trending data to complete our picture.
Freely available data, zero guesswork
This is the internet, every click is recorded so we can use this freely available data to narrow down our ideas and make them more relevant.
As we work down we have to consider the decreasing attention span of users.
Process
If your content is not working this hard perhaps speaking to VC on 020 8405 6419 would help improve your P&L.
#SEO page last technically checked and updated on October 20, 2020 by Benedict Sykes