Elite Orthodontics 2019-2020
- Increasing the website’s total traffic by 472%.
- Increasing backlink output by 17.43%.
- 205% increase of referring domains.
Organic Search Traffic
In 12 Months
100
Keywords Ranking
Top 1-20 Google Positions
0
Content Created
Treatment Pages & Blogs
0
Lead Generation
% increase
1
%
The Challenge
- Website was limited by a pre-coded template preventing us from internally linking popular, valuable treatments from areas like the homepage.
- The little content that existed on the site had spelling and grammatical errors and failed to answer basic patient questions regarding treatment, procedure and cost.
- Navigation was difficult to use and understand – it was not presented clearly for a user to work through the website due to poor website design.
- The website is tied into a strict, templated architectural structure prevalent among many Digimax websites. For example, all products live under one section /treatment, which is not optimal for high SEO performance.
- No image alt tags, optimisation or internal and external linking were present.
- The website was slow and did not perform as well on a mobile device.
Solution
- Optimised the website, auditing its health, site speed and functionality.
- Improved the website navigation to make it clearer for users and to encourage higher CTR, so they could easily navigate the website.
- Cleaned the CSS and improved it where necessary to make the website more readable. Improving essential areas like the header and footer.
- Develop a content plan primarily focusing on orthodontics instead of “dentist.”
- Improve the website’s design and the inner treatment pages, where users interact and engage the most.
- Ensuring the website ranked for locations like London and key phrases like “orthodontist London”, of which they still hold high positions today (2023).
- Improving the UX journey, developing USPs and marketing the practice’s orthodontic treatments better.
SEO Results
- Organic search increased by 24.31% and direct traffic by 46.67% in the first month.
- 42.04% increase in page views in the first month.
- 28.05% new users compared to the previous year in the second month.
- On average, organic search saw a 38.89% increase over three months, with 50.54% being new users.
- Over 12 months, the website traffic hit new monthly user records. With traffic more than doubling in the first quarter.
- The keyword “specialist orthodontist” climbed 11 places over 28 days.
- We increased the number of referral websites by 39 and built 283 new backlinks during the campaign.
- Increase the website DA to 17.
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