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Dorset Dental 2019-Current
  • Thousands of unique visitors per month
  • 175 treatment pages and blogs
  • Organic search is responsible for 80% of the site’s total traffic
  • Website is the biggest referrer of leads

Organic Search Traffic

(2019- 2023)

Keywords Ranking

Top 1-8 Google Positions

New Web Pages

Pages and Blogs

Lead Generation

% increase per month
1 %
dorset dental website design

The Dorset Story

Dr McCauley founder of the practice, just became the UK’s leading implant surgeon for placing the most dental implants. But could he have achieved this accolade without organic search driving leads to the practice?

Back in June 2019, Dr McCauley engaged our services with one goal in mind: to rank number one in Dorset and Dorchester for dental implants.

Why just rank for dental implants in Dorset, when you can dominate every area within 50 miles? And that’s where the strategy began. The practice now ranks highly for dental implants all the way from Dorset to Southampton.

Back then, the website only got 6 organic search users per month. Fast forward to today (2023), organic search users have increased by 50,783%.

The Challenge

  • Starting from the ground up meant starting with a website without history or authority.
  • The traffic was practically zero, there were no backlinks, and the competition had significant advantages, which meant closing the gap was more challenging.
  • Designers with no real knowledge of dentistry or medical terms wrote the current website’s content.
  • The developers had also boxed the website into a certain template and code that needed to be changed and rescued over time to be better read by Google.
ranking results image
example of dental content


  • Rewrote the website’s content section by section to persuade more missing teeth patients and provide well-researched and regulated medical information.
  • Write new pages for the website to help the overall main keyphrase rankings.
  • Develop the practice’s USPs for the treatments they offer, for example, All on 4.
  • A page for every county, city and well-populated town within 50 miles searching for dental implants near them.
  •  Redesigning the website to be more functional as well as improve the UX journey and mobile experience of the website.
  • Uncode the current site template and technical aspects that were holding it back from first-page ranking results.
  • Replacing stock images, and creating branded images and graphics.
  • Build multiple backlinks each month to the domain to increase its authority.

SEO Results

  • 50,783% increase in organic users in 4 years.
  • Maintaining thousands of organic users per month.
  • Retaining high-ranking number, one positions for keywords and locations.
  • Increased the website’s reach to 50+ miles, bringing in high-ticket patients from far and wide.
  • Delivering patients to Dr McCauley, who is now the largest provider of implants in the UK.
  • Taking his domain authority from 0 to 12.
  • Attaining UK-wide, national rankings for keywords like “dental implant costs.”
keyword results
Don't miss out, due to location restrictions we can't work with every practice

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Vanilla Circus has over 17 years of experience in SEO and dental marketing. We can help you grow your business. No commitment and no hard sell.

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