Aqua Dental Clinic 2021-2021

SEO project lasting 9 months to rank number one for major dental keywords

Organic search was up by 169.51% on the previous year
Got the practice to number one for “Invisalign costs”
Helped this small practice rank number 3 for “porcelain veneers.”
Doubled their traffic within 9 months

Organic Search Traffic

In 12 months

Keywords Ranking

Top 1-20 Google Positions

Content Created

Treatment Pages

Lead Generation

More Conversions

Boosting Aqua's online visibility

Sadly, we only got to work for Aqua for nine months, as they ended their contract after achieving very high rankings for big keywords like “porcelain veneers”, “Invisalign costs”, “All-on-4”, and many more.

When we inherited the Aqua website, it was a good example of good SEO but poor content direction and copywriting. They did a great job at making the site responsive, which meant with better high-quality content and some quality links, we could take the site to number one for competitive keywords and phrases very quickly.

However, whilst we were so happy to help and understand that not all clients wish to engage our services forever, we were disappointed to lose such a good website and see a client go. But are pleased to see it performing almost as well today.

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The Challenge

Poor, outdated copy that was full of errors, spelling and grammatical mistakes.
The website banners were out of date, and the homepage did not reflect any clickable elements.
There were no elements of wider digital marketing on the site, like offers, graphics or calls to action.
Treatment pages were vague and absent of branded, unique photos.
The website struggled to rank locally for “dentist in Harrow” and any surrounding areas.
No treatment pages like Invisalign, Invisalign Go, Invisalign Full, Porcelain Veneers, Composite Veneers etc. existed.
The website had several technical issues, where there were multiple basic problems like multiple H1s.
The metadata was problematic, or empty and required rewriting or entering.

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Solution

Beginning with local SEO to get the practice visible to users, Googling for a dentist near them.
Writing missing treatment page copy to communicate to users the products available, then moving on to rewrite the site’s copy for general treatments.
Creating deals and offers, using dental financing to entice users to how affordable cosmetic dentistry can be, which we turned into graphics still visible on the website.
Solving pages of technical errors from an audit, rewriting and creating metadata, then building links to the newly created pages.
Reworking the site’s template to present copy and content to the user in a way that enhances their experience and encourages click-throughs.
Linking top treatments from the homepage for patients landing there from Facebook adverts and PPC.

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SEO Results

Traffic more than doubled within 9 months.
A boost of 39,275 users to the website over 9 months.
Over two thousand more conversions during this time.
Improving the site’s traffic by 169.51% compared to the previous year.
Taking the practice to number one for several hugely competitive, high-trafficked keywords like “porcelain veneers” and “Invisalign costs.” Not to mention getting the practice on the map for dental implant treatments like “All on 4”, “Single”, and “Multiple Implants”.
Almost 7,000 pageviews to the Dental Implant Costs page during this time.
2,693 engagements with an Invisalign offer we put together.
Nearly two thousand phone calls over 9 months.