What are the common SEO audit metrics and which ones should you pay attention to

What are the common SEO audit metrics and which ones should you pay attention to

We have highlighted 26 metrics; the ones that could make a HUGE difference to your SEO

How do we know this. We have created, designed and optimised 4000 of our own publishing network. We have tried and tested all of the below and catalogued which audit metrics make a difference within Google’s organic search rankings. We have also been researching SEO for over 14 years. Most of the most important metrics are not listed on any SEO Audit at all!

  • Duplicate meta descriptions matched to the relevant URL to include where applicable the canonical tag
  • Title Tag Duplication matched to the relevant URL to include where applicable the canonical tag
  • Duplicate pages to map both primary and location of duplication
  • All H1?s on page to include duplication
  • Words per page
  • Number of links on page broken down to internal and external
  • Error codes and redirects
  • Meta description length mapped to URL
  • Title Tag length mapped to URL
  • Missing meta data mapped to URL
  • URL Hierarchy
  • URL Formatting
  • Google Manual Actions
  • 404 Error Response
  • 404 Page Design
  • Soft 404 Errors
  • 5xx Server Errors
  • Broken Internal Links
  • Redirects
  • Robots.txt
  • WWW Canonicalization / Your Home Page Canonicalization
  • Trailing Slash Redirection
  • Duplicate Title Tags or Long Title Tags
  • Missing Title Tags
  • Duplicate Meta Descriptions
  • Long Meta Descriptions
  • Missing Meta Descriptions
  • Internal Duplicate Content / External Duplicate Content
  • H Tags
  • Home Page Heading Tags
  • Category Page Heading Tags
  • Product Page Heading Tags
  • Thin Content
  • XML Sitemap Auto-Discovery / XML Sitemap Accuracy / Google XML Sitemap Indexation
  • Internationalisation
  • Page Load Speed
  • Mobile
  • Mobile-Friendly Test
  • PageSpeed Insights? Mobile and / or Desktop
  • Social media missing
  • HTML is not W3C validated.
  • A favicon
  • Add an Apple icon for iOS
  • Add a mobile sitemap
  • You need more than 0 and less than 100 outbound links.
  • Your IP is not blacklisted
  • Your website was found in the Yahoo! directory.
  • Add your website to the DMOZ directory
  • You have a blog or you have less than 10 pages indexed by Google.
  • underscores in urls
  • Add a Google+ button to your website
  • Text to HTML Ratio
  • Image Alt Attributes (with LINK!)
  • Number of Backlinks
  • Page Size Info
  • GZIP Compression
  • Minification All your JS and CSS files are minified
  • Usability and Mobile readiness
  • Tap Target Sizing
  • Software Up To Date
  • SSL Enabled
  • Email Privacy
  • Create an associated Twitter Profile
  • Add downloadable files / .exe / software
  • Add different formats other than html (ie pdf)
  • Add Rel=?Publisher? Google Authorship Mark Up
  • Add schema mark up / structured data
  • Add link to Google reviews
  • Add schema data for reviews
  • Create review account, like https://uk.trustpilot.com/
  • Data Highlighter. Show off your site’s data in search
  • Use Accelerated Mobile Pages
  • Use FETCH as Google when site is updated
  • Use URL parameters with care and caution, but use them to identify duplicate pages
  • Security Issues, regularly check sites for hacks /viruses
  • Count variations on anchor text
  • Count number of links to hub pages and the anchor text used
  • Introduce a wealth of Antonyms, Synonyms into both content and anchor text

Perhaps it is time to speak to a REAL SEO expert?

Click here to contact Vanilla Circus© and we will show you exactly how we audit and site and how we create a long lasting SEO strategy that pays dividends or call 020 8405 6418. We are always here and make it a USP that we are always available to speak to any client.