In This Section
Putting something back
It is very important that we feel we are putting something back. We wish we had more time to do more for this charity than donate money. All of the staff at VC believe that ‘children are the future’ and are a precious resource that needs protecting and nurturing.
Everything we do protects children today and prevents abuse tomorrow to transform society for every childhood.
Our Chosen charity
That’s why we’re here, and that’s what drives all of our work. But it’s only possible with your support.
We also work with a number of local London charities on an ad hoc basis. All of the work we provide is completely free of charge and any obligation. Should you wish to have some SEO advice or work and you are registered as a UK charity please contact us.
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Mr Benedict Sykes has over 17 years of experience in SEO and dental marketing. He can help you grow your business. There is no commitment and no hard sell.
Three Overall Factors That Decide Your Website’s SEO Performance
Good content is about winning customers’ attention and compelling a buying action.
Front content is on-page SEO; it is the story you tell web users about your business.
It is the words, the voice, the tone, images and video.
Professional content creation is the essential factor currently within Google’s scoring metrics and the most popular service we offer for improved SEO.
Broadly it is
- What you sell
- Why do you sell it
- Why should I buy from you
Google’s index is one giant computer that reads code and has a set of rules (algorithm) to rank a website.
Computers read code, not just words. The code helps Google to understand the written content. In addition, it is another way of validating the website’s claims.
Optimising your code was the original essence of search engine optimisation. It was a set of rules (an algorithm!) that if you followed you would rank top of Google.
There have been many changes within code optimisation. Now it is less a process of correct Metadata and Headings and more a question of mark-up language and JSON.
Code optimisation is more than maintenance; it is the technical employment of a service that works hand in hand with new content. It is a case of optimising WP themes, marking up code and maximising speed and UI.
Google looks for online signals that corroborate the claims you make within your content.
Off-page is about SEO factors like backlinks, reviews, content marketing, social media etc. All of these aspects form signals to Google about a site’s trustability.
The list seems long; however, only parts affect your ranking position in Google.
Backlinks without updated content and UI are unlikely to have much effect. Improving a reputation or being active on social media will not convince Google to rank a poor website.
Backlinks and signals are confirmation of content; they are reliable witnesses to your business’s USP, product offerings and services.
The way to improve a backlink profile is to make small drip feed changes to new/updated pages while encouraging reviews and social media engagement.