Essentially SEO & internet marketing refers to the strategies that are used to market a product or service online in correlation with a client's targets and goals.
Strategies include search engine optimization and/or copy writing that encourages site visitors to take positive action.
We create and develop website design UI strategies, online promotions and backlinking to gain a high Google position for our client's core keywords. Read how we can generate traffic to your website.
Content Marketing: We are primarily concerned with using new content to support and attract additional traffic from Google organically.
This means unpaid for traffic, not adwords. Content is placed onsite with summaries and excerpts being used as outreach content for social media platforms. See content strategy.
Onsite optimisation: On page optimisation is all about linking new pages content to the website.
Internal links that is hypertext links to other pages on the website is one of the most important parts of SEO. See on page optimisation.
Backlink profiling and building: Links to your website from other websites constitutes approximately a fifth of your total overall optimisation score according to Google.
Drip feeding new links into your website is an imperative part of staying ahead of the competition. See Backlinks.
Keyword Research: Knowing which keyword cluster to aim for is one of the most misunderstood parts of SEO.
There is always more traffic from the sum of the low hanging fruit keywords than the core keywords. See keywords.
Google Analytics / Search console analysis: Knowing what you user is doing on your website when they arrive on your site, which pages they read and most importantly which pages funnel down to purchase or enquiry, or worst-case, an exit, is the cornorstone of all the SEO work we do. See Google Analytics analysis.
The number of simple improvements we can often increase a client's conversion rate by over 1%.
International SEO: During last 14 years we worked with a number of websites in different languages.
Here the processes to translate the client's website professionally and then to secure hosting choice complete with country base TLD. See International SEO.
We have now developed a process which is both streamlined and efficient using recognised hosting providers in Germany, France, Russia, South Africa, China and Spain.
We have worked with most languages from Mandarin the Russian.
Local SEO: Vanilla circus are easily the very best at targeting local traffic. Local SEO is defined as keyword plus location.
With the rapid advances Google is made in Geo targeting IP address is local search is a key priority all of our clients. Read more on Local search.
Over the years we have developed a system which will please populate keyword plus location pages, presenting the user with a client's web page regardless of which keywords search.
The system is currently in its fourth revision and there are a number of websites which are still benefiting from organic search traffic which created over seven years ago.
And this is where VC excel.
Our task is to come up with content strategies, supporting websites based on keyword are there with organic search and social media campaigns to generate more traffic to our client site that buys their product or service.
Internet Traffic: as Online marketer, we are constantly devising new Internet marketing strategies in the hopes of driving more web traffic to their clients websites and making more sales; witness the increasing use of blogs as marketing tools for business, for instance.
Our skills in understanding geo-demographics & translating SEO research, means that we can put ourselves into the shoes of the people we wish to communicate with and ensure that our marketing strategy is on target.
We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.
An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly.
Often our clients cannot believe the results we manage to obtain in a short space of time.
Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.
VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.
"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.
VC see the internet as a global revolution in how people interact and do business. We study how people make buying decisions, what information is required and how people interact digitally.
White hat, black hat... there are no ethical decisions to be made at VC. We are constantly pushing the barriers of search engine optimisation using our honed instinct of what is correct and what will not work.
Our client's core metric is sales and we have this at the forefront of our minds when making very website update or sentence written.
VC are organic search specialists that respect the internet. We see being online as an opportunity for companies to earn traffic from anywhere in the world.
We are open to all ideas that can attract users to our clients' websites; that can include content optimisation, video, social media; in fact all concepts that are workable, measurable and successful in generating revenue. The only stupid question is the one you did not ask.