We need data in order to make a success of a clients campaign.
We ask the client for a list of keywords, after all they answer the phone to hundreds of potential clients each of which ask for goods or service in a different way.
Whilst some keywords are obvious there are a large number of longer tailed keywords and key phrases that have possibly a higher conversion ratio.
For example, we once took a builders to #3 for the keyword builder. It gained the site a lot of traffic. However it was on analysis that loft conversion was the money keyword.
As users are become search savvy they are using longer and more complex searches than every before.
When VC optimise a website we do this with the shortest keyword in mind. Optimisation for a single keyword is practically impossible in larger websites as a website is an entity made up of 100s of separate pages all linked together.
Longer tail keywords form part of the optimisation for the short tail or core keywords. More.
A way around this problem is to create exact match domains / websites. VC are contracted by a number of companies that want to appear highly in a Google search for a single keyword and possibly location. Click here.
With these keywords we look at the evidence, what is the potential search traffic, what is the potential revenue? We talk and we plan goals and milestones, which keywords will deliver when, what needs to be done?
Google gives an indication of search traffic available for each keyword. However we have proven long ago that these metrics can not be relied on.
As with all stats there is something to be gained from them. They give an excellent ratio.
For example is Google says that 'solicitors' is searched for 10,000 times pcm and "solicitors Watford" is searched for 1000 pcm then we can safely assume that the keyword + location is only worth 10% traffic wise that "solicitor"
We form a partnership between client industry knowledge and Vanilla Circus's web expertise.
We have the superior SEO knowledge and our client has the industry expertise. Often together we are unbeatable.
We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.
An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.
Often our clients cannot believe the results we manage to obtain in a short space of time.
Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.
VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.
"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.