Content Strategies: Element 3, Audience

3. Audience and target market

Who are you talking to? Where do they live and are they male or female, consumers / businesses, ages etc?

One thing we often find is the business owners and company directors are well aware exactly who the target market is, and can easily break it down into segments.

However the number of websites that we see, that are obviously aimed at women, fashion websites, clothing etc. and yet are written more or less exclusively by male writers. Not only this but, the website will be black or grey and the content will concentrate on facts as opposed to relationship building. Click here for using the correct tone and language.

Contact VC London

 

Voice and tone: Language and the use of words, what is your brand voice?

Men for men and women for women

"Women Write About Family, Men Write About War" Is more than just a catchy title, it actually makes a valid point that there is a difference on delivering a message to a female audience than a male audience.

There is also a difference in tone and voice when dealing with 50+ individuals or with communicating with the 25 and unders market.

Whilst Google favours a more conversational tone see XYZ, it does not follow that selling large ticket items, or services that deliver within a new customers property will appreciate blog style conversational content.

It would be a mistake for example to be too informal to the point the user no longer takes your services or products seriously.

Next: Voice & tone: Language and the use of words, what is your brand voice?

 

 


Read our Google reviews

 

Keyword serps

Trustpilot .

The very best SEO money can buy®

We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.

Contact VC London

 

 

Why over 879 companies have used VC SEO services

An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.

What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.

 

Unbeatable results

the very best SEO results in the UK: FACT

 

We ensure that our client's websites are the very best in their industry and hence deserve their #1 position in Google

Often our clients cannot believe the results we manage to obtain in a short space of time.

Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.

VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.

"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.

Contact VC SEO

 

 

 

The very best in SEO, and that is a fact