True search engine optimisation it actually about creating websites and web pages that users want to find. Google's algorithm is simply trying to be human, it tries to recognise exactly how a web page will be presented when written by someone either truly ecclesiastical truly knowledgeable about a subject.
There was a time when it was as simple as repeated keyword more times than your competitor and your site would appear higher in a search engine rankings.
Quickly search engine optimisation developed a number of flavours, bolding words ending paragraphs with keywords ending pages with core keywords using italics bullet points underlining, using anchor text keywords (links), external links, more internal links, use of colours, different colours, images, image names, image links, using image names with image links to the same page, another page and so ...
If you believe Google when it says the changes algorithm are centred around improving search results to its users. This being the case, surely if you create a web page which is both readable, informative, and useful, then any changes in an algorithm to improve searchability would mean your excellent website, full of interest, passion and enthusiasm for topic, would climb to the top.
Unfortunately things are not quite as simple, was Google's algorithm changes and improvements, it is still a computer, and has to abide by rules of logic. Its intelligence is probably that of a 10-year-old child.
What Vanilla Circus excel at is a combination of correct and successful search engine optimisation (manipulation) with an improved presentation of the client's information online.
Constant research helps in this process, to anticipate changes well before they happen, and to ensure consistency and longevity to our clients SEO success.
Whilst VC do not publish research we are happy to outline the work we are doing in regards to SEO search engine optimisation. We are looking currently at the use of language, grammar, and tone in order to improve our SEO.
A simple example of the type of work we undertake is as follows: search for "domain broker" in Google will result in the website called whythink.co.uk/. This is an example of the use of language in SEO. The website is ranked in the top five for the search term 'domain broker' and has been for the last 24 months.
It is our opinion that will be there for a further 24 months. This has been done in the name of research, we are not domain brokers.
We are always here. We enjoy hearing about new project and solving issues. Call 020 8405 6419. If we can't help we will say so and maybe point you in the right direction.
An advantage of using a creative London SEO agency like Vanilla Circus is that we are expert at harnessing the creative to the technical.
What this gives our clients is cutting edge technologies that increase their Google ranking position effortlessly. About VC.
Often our clients cannot believe the results we manage to obtain in a short space of time.
Pages that has languished on page 2 suddenly make an appearance in the top three results on pages 1.
VC: We are a professional digital media company with 14 years of online experience based in London SW19, that your business can use to increase your website's traffic.
"We expect our suppliers to be using cutting edge technologies and we expect that of ourselves...." AMG.